Is Your Business Ready For The Expected Surge In Remodeling Spending?
Remember back in 2006 before the great recession how much work there was for remodelers? Remember how busy you were and how easy it was to sell your services? And, back then, there was a good supply of experience workers and subcontractors. Then the recession came and things changed forever. Well, the remodeling economy has become healthy again and is predicted to get even better for the next year. According to one article in Qualified Remodeler magazine the Harvard Joint Center for Housing Studies predicts an 8% increase in remodeling spending between now and the end of 2017. That means a lot more work for remodelers, but only if they and their businesses are ready for it.
Below are three things to consider if you want to be ready to take advantage of the surge in sales predicted to begin in the first quarter of 2017. How you address the third one could make or break your ability to take advantage of the surge.
Decide what your price point will be:
When demand for services picks up so does the market price for those services. If you have been selling on price and as a result haven’t been making enough money to live the lifestyle you desire, both today and when you eventually retire, now is the time to start charging more. And, in addition to raising your prices, be careful how much work you say yes to. The point here is to make sure you don’t pre-sell a whole bunch of work at your current margins. If you do you will prevent your business from being available to sell and complete work when demand and therefore job prices rise due to supply and demand. Although having a good backlog of work can be comforting, coming to realize you could be making a lot more money may lead to strong regrets. Also, keep in mind that material and subcontractor costs will also climb due to supply and demand. Make sure you estimate direct job costs based on when you will actually do the work, not what it would cost if you were doing it today.
Related article:
Why Building a Backlog of Work Could Cost Some Contractors a Lot of Money
Be selective about customers and job types
The surge in spending will lead to a surge in job leads. This will afford remodelers the opportunity to be much more selective about who they will allow to become customers as well as what job types they will accept from those customers. Remember, the customers you serve will be sending you referrals. Those customers hang around with other people just like them. If you work for customers who beat you up on price and micromanage how you do business, their referrals will likely want to do the same. To avoid working for the wrong customers first define the profile of your target client. Then, armed with that information, make sure you also have a great prequalify process to help you filter through you leads. When it comes to job types be selective there too. If you have been doing so I suggest you stop allowing customers to buy their own materials. It may save money for them to do so, but at the same time it costs your business if you cannot get any margin on those materials. Instead concentrate on material intensive project types like kitchens and baths. Earning gross profit by selling more and more expensive materials is much easier than trying to do so by selling and managing labor.
Related article:
25 Sample Questions Contractors Can Use For Prequalifying Prospects
Get your production resources ready
Selling the work and selling it at high margins is one challenge. But in my option that’s a much easier challenge these days than trying to find and keep enough quality production staff and trade subcontractors to keep up with the work, and complete it with quality. Don’t wait until you already need the help to start looking for them. Instead, recruit good workers now and test them out to be sure they are right for your business and your business is right for them. During the winter months many employees are let go or laid off by contractors who lack good sales and marketing skills. This makes the winter a good time to look for prospective employees because there are more to choose from and because their options of available jobs are limited. Use the next few months to vet out the good ones and send the underperformers back out looking for jobs. Using this strategy it’s likely you will be able to produce the work you sell much easier while your competition has to do the best they can with the workers you passed up and or let go.
Related article:
Afraid To Hire Employees For Fear Of Running Out Of Work For Them?


Having the right employees at your business can make a huge difference to your business in so many ways.
As she checked me in she made me aware that my flight was likely to be delayed and therefore making my tight connecting flight might be at risk. I had never had anyone else at any airline do this at check in. She also told me why it might be late before I had chance to ask her why. By doing so my attitude about my situation was already less stressful. She then helped me make a "Plan B" in case I missed that flight. By doing so I went to the gate in a much better frame of mind than the frame of mind I would have been in if I discovered my possible dilemma at the gate.
The better news, for me and her employer, is that she restored my faith in her company as a preferred option. The next time I have a choice when deciding between available airline options to serve my traveling needs my experience that day with her will definitely become part of my buying decision.
As I pointed out in 
Personal qualities needed to be a Lead Carpenter

Why not write job descriptions before you seek to hire!
I hope you can see by my examples offered above that if you don’t define what you want in advance you may not get what you really need. If fact, hiring the wrong person can cost you a lot of money due to wasted time and lost opportunities while you seek out and onboard a replacement candidate. 
If you buy straight, clean and clear lumber, decking for example, you can quickly install the decking because you won’t have to straighten out each piece as you go. Also, you won’t have to worry about trying to hide any imperfections like loose 





Attempting to strategically ramp up staffing needs as the economy improves and get new employees acclimated before your business already needs to have them at high capacity will definitely be a juggling act. There is no better time than now to get that process started. Those contractors who use their past experience in this area and or the shared experiences of a mentor will have a jump on grabbing top talent. They will be the select few who are ready for the business opportunities that will come with an improved remodeling marketplace.
The great recession changed this scenario somewhat due to layoffs and downsizing. The surplus of unemployed field workers got as high as 27% for the construction industry during the recession. Unfortunately many skilled workers left the industry for other jobs, less physical jobs and or better job security. This has set up what is expected to be a major labor shortage problem for our industry as the economy and construction pick up again. Many contractors around the country are already reporting challenges finding skilled carpenters to keep up with construction demand. As the demand goes up, so will the wages that carpenters can demand to either stay at their current jobs or that other contractors will use to lure workers away to work for them.
If you plan to hire additional carpenters as your business volume picks up now is the time to put a plan together for not only finding, but also attracting good carpenters to work for your business and then to get them to stay with your business. The compensation package you put together should not only capture their interest, but also help them see opportunities for future growth and increased compensation if they are loyal and motivated.
The automobile industry uses a flat rate manual to determine the labor costs for auto repair services. The strategy they use is not to estimate the number of hours to do a certain task, but rather the typical actual cost of the labor to perform the task. A repair shop that uses flat rates pays their employees for what they accomplish, not how long it took them to do it. A construction or remodeling business could do something similar. Such a strategy could also help the business and the employees learn where to invest training to improve performance and stimulate wage increases for those who buy into performance based opportunities.
The best way to find out what will motivate team members is to ask them. While interviewing recruits or existing employees, find out not only what motivates them to grow, but also why. Connecting the “why” to the “what” can help get you, your business and that employee to where everyone wants to be much faster for two reasons.
Include in your record keeping not only the reviewer’s comments, but employee’s feedback about how well the company helps him or her to get there. If your process includes writing down what has been agreed to at this review, both the company and the employee will know what to do between now and the next review. You will also both know what you will be discussing at the next review. This helps minimize the typical fears experienced by both the reviewer and the employee when anticipating the next review meeting and what they should talk about during the next review. 
It’s not easy to replace employees as they leave your team or to bring on new hires that possess the necessary skills to ensure your business grows. Doing so also delays the rate at which you your construction business can grow. You need to also consider whether you feel it is really fair to existing employees if you don’t give them the opportunity to move up within the company. If you are not developing employees as the company grows, you will eventually face a revolution, rather than an evolution. If this happens, you may be forced to replace these employees with others who already have the skills the growing business needs. This approach can be very risky and expensive.
I always found that great employees are far more motivated by opportunity, responsibility, accomplishment and a sense of personal fulfillment than by the use of short-term incentives, such as cost of living wage increases, one-time bonuses, or an occasional pep rally. The right strategy, as long as it is sensitive and relative to the career path of your employees, will help keep those employees on the team. It can also steer your company in the direction of recognizing who can move up the ladder and how to train them to ensure that your business evolves. The effects of such strategies are longer lasting and often permanent for the business and its employees. Additionally, this strategy works well because existing employees are familiar with your company’s systems. They already fit into the culture and know how and why you do business the way you do. It will take longer for new employees to learn about your culture, adapt, adjust and become productive dedicated members of your team. Having employees start their career paths at the bottom of the ladder affords the business owner the advantage of limiting the expense and risks if the employees do not fit in or decide to leave the business.





