These 12 Hard Questions Can Help You Decide if You Own a Remodeling Business or a Low Paying Job
Are you pretending to be a remodeling business owner but in reality you are actually just a "job owner"? The questions below are tough and may make you feel real bad about yourself depending on how you answer them. But that’s not why I assembled them. Don’t kid yourself. If you are not cut out to be a business owner recognize that reality now. Don’t wait until you lose you all your money, your home and maybe even your family. If being in business is not your calling keep in mind the industry is desperate for good employees. Real remodeling business owners offer good jobs with great pay and benefits. Answering these questions might just be the best thing you do for yourself this year.
- Are you one of about 85% of remodeling business owners who have no clue regarding how to calculate your required markup and gross profit margin (WAG)?
- Are you one of those business owners who uses a convoluted scheme for marking up different things at different markups even though you have no idea whether you are buying or selling jobs (WAG)?
Are you one of those business owners who doesn't know the difference between markup and margin, or worse you think they mean the same thing (WAG)?- Are you one of about 80% who do marketing without a marketing plan?
- Are you one of those business owners who has no idea whether you made or lost money until your taxes are done in March or April by your “historian accountant” (WAG)?
- Are you constantly getting tax filing extensions because your books are a mess and or because you don't have the money to pay the taxes you were surprised to find out you owe (WAG)?
- Is your business up to its eyeballs in debt and you have no idea how or why you got there, or how you will ever get it paid off (WAG)?
- Are you, or will you be, one of the 52% of Americans ages 62-65 who have less than $25K saved for retirement?
- If you divided your total pay Wage plus net profits) by the number of hours you worked this past year are some or all of your employees making more per hour than you?
- Are you able to still say you’re still in business because of your wife’s job and health care plan?
- Do you brag that you do no marketing and totally rely on referrals but at the same time complain about the jobs and customers you get?
- If you answered yes to most or all of the above are you ready to do something about it?



As I pointed out in 
Personal qualities needed to be a Lead Carpenter
Skilled Carpenters are assumed to have the trade skills needed to do the work at hand and to understand construction. But just because a carpenter has these skills doesn’t necessarily also mean he or she has the rest of what it takes to be a successful Lead Carpenter. Below is the first half of a list of key skills a carpenter should have or will need to acquire to become a great Lead Carpenter. I created this list to help carpenters and construction business owners improve their chances of success developing Lead Carpenters and a true Lead Carpenter System. 
Speaking: Ability to speak clearly including selecting language, tone of voice, and gestures appropriate to a specific audience.
Creative Thinking: Has the ability and is not afraid to use imagination freely to combine ideas or information in new ways. Can easily make connections between ideas that seem unrelated to others.
You can invest now to train managers or employees and to rework structural shortcomings within your business. Or you can pay forever by running a shoddy show that won't give you the financial returns that it takes to stay in business and retire before your body eventually gives out. 
The great recession changed this scenario somewhat due to layoffs and downsizing. The surplus of unemployed field workers got as high as 27% for the construction industry during the recession. Unfortunately many skilled workers left the industry for other jobs, less physical jobs and or better job security. This has set up what is expected to be a major labor shortage problem for our industry as the economy and construction pick up again. Many contractors around the country are already reporting challenges finding skilled carpenters to keep up with construction demand. As the demand goes up, so will the wages that carpenters can demand to either stay at their current jobs or that other contractors will use to lure workers away to work for them.
If you plan to hire additional carpenters as your business volume picks up now is the time to put a plan together for not only finding, but also attracting good carpenters to work for your business and then to get them to stay with your business. The compensation package you put together should not only capture their interest, but also help them see opportunities for future growth and increased compensation if they are loyal and motivated.
The automobile industry uses a flat rate manual to determine the labor costs for auto repair services. The strategy they use is not to estimate the number of hours to do a certain task, but rather the typical actual cost of the labor to perform the task. A repair shop that uses flat rates pays their employees for what they accomplish, not how long it took them to do it. A construction or remodeling business could do something similar. Such a strategy could also help the business and the employees learn where to invest training to improve performance and stimulate wage increases for those who buy into performance based opportunities.

“A lead carpenter is involved in tasks and has responsibilities beyond the technical production aspects of a project. He/she is responsible for customer contact and communication, supervision of subcontractors and employees, managing the job site, scheduling, and safety issues. The success of a remodeling project during the production stage is the primary responsibility of the lead carpenter.”
Customer Satisfaction
For example, if your business can't or won't share the
I am also aware of true lead carpenters who were hired as lead carpenters only to find out that they couldn't act as lead carpenters at the business that hired them because of the reasons shared above. When they find these conditions at their new job they quickly realize their opportunities for career and compensation growth are dramatically compromised. So many left for a different business and opportunity where they could use their skills and continue to advance their careers.
The best way to find out what will motivate team members is to ask them. While interviewing recruits or existing employees, find out not only what motivates them to grow, but also why. Connecting the “why” to the “what” can help get you, your business and that employee to where everyone wants to be much faster for two reasons.
Include in your record keeping not only the reviewer’s comments, but employee’s feedback about how well the company helps him or her to get there. If your process includes writing down what has been agreed to at this review, both the company and the employee will know what to do between now and the next review. You will also both know what you will be discussing at the next review. This helps minimize the typical fears experienced by both the reviewer and the employee when anticipating the next review meeting and what they should talk about during the next review. 
Grow or get out of the way
To help manage the process of building employee skills, avoid mutual mystification. Clearly detail your vision and sell the goals involved to your team members. Ask for a commitment for this required growth, both personal and professional, from each team member. Ask them how they see themselves fitting into this vision. Employees can choose to grow with the company, or, to be fair, perhaps they should be told that the company will out-grow them.
If you are the business owner, create job descriptions for employees who will complement the skills you bring to the business. This helps you to concentrate on what you are best at and/or prefer to do yourself. If you plan to eventually give up certain responsibilities, keep an eye out for your replacement and include mentoring as part of that person’s career path. Mentoring helps socialize the employee into the nuances of the already established norms and values of both the job position and the company.
It’s not easy to replace employees as they leave your team or to bring on new hires that possess the necessary skills to ensure your business grows. Doing so also delays the rate at which you your construction business can grow. You need to also consider whether you feel it is really fair to existing employees if you don’t give them the opportunity to move up within the company. If you are not developing employees as the company grows, you will eventually face a revolution, rather than an evolution. If this happens, you may be forced to replace these employees with others who already have the skills the growing business needs. This approach can be very risky and expensive.
I always found that great employees are far more motivated by opportunity, responsibility, accomplishment and a sense of personal fulfillment than by the use of short-term incentives, such as cost of living wage increases, one-time bonuses, or an occasional pep rally. The right strategy, as long as it is sensitive and relative to the career path of your employees, will help keep those employees on the team. It can also steer your company in the direction of recognizing who can move up the ladder and how to train them to ensure that your business evolves. The effects of such strategies are longer lasting and often permanent for the business and its employees. Additionally, this strategy works well because existing employees are familiar with your company’s systems. They already fit into the culture and know how and why you do business the way you do. It will take longer for new employees to learn about your culture, adapt, adjust and become productive dedicated members of your team. Having employees start their career paths at the bottom of the ladder affords the business owner the advantage of limiting the expense and risks if the employees do not fit in or decide to leave the business.
Recently Shawn published some of my ideas and suggestions for contractors working with Gen Y employees in an article titled:
And I mean, like, the bury the guy who’s been doing this for as long as you’ve been alive kind of work. Show up on time. Be “present” mentally and physically. If you’re in the field, watch and learn the old guy’s tricks. Your fresh knees and elbows are worth their weight in gold. Don’t be afraid to stay late and show up early to organize, plan, and prepare. If you’re in the office, stay on top of technologies that relate to your industry or can be used to better it. Make suggestions, study the costs, and take initiative to show off things that can make the business better and more profitable. 





