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Shawn McCadden

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How Contractors Can Manage Allowances To Protect Profits

Posted by Shawn McCadden on Thu, Sep 12,2013 @ 06:00 AM

 

How Contractors Can Manage Allowances To Protect Profits

 

Does this sound familiar?

Problems managing construction allowances

 

During the design of the project the clients insisted that a $5.00 per square foot allowance for  an “in-stock” kitchen backsplash tile was plenty. During construction they picked out a handmade tile from Spain that sells for $22.00 per foot, takes 5 weeks to get and requires significantly more labor to install than you assumed for the self-spacing stock tiles. The project will be ready for the tile work next week; however the clients finally selected and ordered the above mentioned Spanish tile late last week. The clients insist it won’t be a big deal. “You can keep the project moving.  Finish everything except the tile then return when the tile comes in.”

 

Déjà vu, again?

If the story above sounds familiar, you probably also know the gross profit, scheduling and customer satisfaction implications such a scenario can have on your business. While this provides justification for your mark-up on the direct costs of a project, is it even worth trying to explain all this to your clients? Rather than risk such a conversation, many contractors will simply charge for the difference, eat the mark-up, pay the extra labor cost to the tile sub and hope it never happens again. Surprise, the same problems surface when the clients select the floor coverings!

Problems related to allowances will never go away completely. However, you can implement several strategies to manage their impact and protect your mark-up/margin requirements.

 

Being proactive is the key

Managing construction allowances to protect profitsProjects are most profitable and clients are happiest when everything happens as originally planned. Any changes to that plan can cause frustration for either party and may reduce your ability to get referrals if the client sees the changes as your fault. Before allowances throw a monkey wrench into your schedule, help prospects discover what will happen if selections are not made on time, or they choose products that will not be available when needed to keep the project moving as planned. Make sure you do this and mutually agree on things before you allow them to become clients!

 

Examples of proactive discussion topics:

  •  If you are remodeling their kitchen or perhaps the only bathroom in the house, will it be a problem if the project is not completed when originally agreed?
  • Are they willing accept and to pay for the additional costs related to pulling out of the project and then trying to return later?
  • If you do have to leave, how would they feel if you have to finish someone else's project before you return to complete their project?
  • Please feel free to add your own in the comments section below

 

Just talking about these considerations is not enough.

Manage Allowances To Protect Profits

 

After having proactive conversation with your prospects document their responsibilities in your agreement and what will or will not happen if they do not follow through.  Without clear consequences, and understanding the impact of those consequences, prospects become customers who assume they are always right!




Looking for more help with estimating and managing allowances? 

Check out the workshop titled: "Estimating, Pricing and Producing Successful Projects". 

Estimating seminar for contractors

The workshop is being offered several times at different locations between now and the end of the year.  Its also approved for 6 MA CSL Continuing Education Credits if you need to renew your MA Construction Supervisor License.

 



Topics: Managing Allowances, Success Strategies, Customer Relations, Keeping More Money, Plans and Specifications

Sell Naked, Then Put Your Clothes Back On To Get Your Product Samples

Posted by Shawn McCadden on Tue, Sep 10,2013 @ 06:00 AM

Sell Naked, Then Put Your Clothes Back On To Get Your Product Samples

Selling naked

 

 

I bet the title captured your attention and curiosity.  I’m glad because I think selling naked is an important consideration if remodeling contractors want to (1) differentiate themselves and their businesses from other contractors, (2) be strategic about who they will get referred to in the future and (3) make more money in the process. 

I recently discussed selling naked with a great group of remodelers who were attending an event call a “Remodeler Summit” sponsored by Marvin Windows and Doors and held at their Warroad MN Training Center.  During the two days I spent with these remodelers I shared the theory of selling naked and used what they learned about Marvin products and product options to help them take advantage of the three benefits I listed above.  The discussion went over well so I thought I’d share it here on my blog with you.


First some set up and then we’ll discuss 1, 2 and 3

Don’t take me literally and show at up your next sales call without any clothes on.  When I refer to selling naked I am suggesting that you do not take any product samples in with you when you go to a sales appointment.   Rather, before you bring anything in to show your prospect, spend time to find out what your prospect wants, why they want it and what they need to see to confirm you have what they want.  Then, if you have the right sample or information in your vehicle, go get exactly what you have that you feel will serve your prospects’ purposes and desires for why they are remodeling to begin with and try to close the deal.  If you have to get something other than what you brought with you, don’t try to close the deal yet.  Schedule a return visit to do so as soon as possible.

 

Marvin Remodeler SummitMarvin Windows Remodeler Summit Attendees, August 2013


This strategy is important because prospects only need one reason to say no.   If for example, they want a high performance window product, but you start out showing them a low end product, (or vice versa) they might just shut down right away.  They might be thinking the window sample you brought in is the only one you sell and as a result they may think you will try to convince them to buy something they don’t want.  That’s a reason to say no!

 

Differentiate yourself and your business from other contractors

Selling naked will definitely make you stand out!  Doing so forces the salesperson to have a thoughtful and meaningful conversation with the prospect. On the other hand most contractors make the false assumption that their prospects only want to save money.  This may be true, but what if they want the new windows to help them save money after they are installed.  That being the case they may want more expensive windows. For example, baby boomers may want windows that will last them through their retirement years without the need to replace them ever again in their lifetime.  Or maybe they want windows that will help them reduce their energy costs for heating and or cooling when they are on a fixed retirement income.  Also, if they haven’t considered the long term benefits of a better window, selling naked helps keep their attention on the discussion you are having instead of the product sample. 

They may not know it yet but you are doing them a favor by selling naked!

 

Be strategic about who you will get referred to in the future

getting good referals as a contractor

By practicing the art of selling naked you will, over time, start to see a change in who buys from you, and even more importantly, who you get referred to by those who buy from you.   People who buy on value rather than price usually hang around with other people just like them.   Use selling naked to help you find prospects and sell to customers who want solutions rather than low price.  Selling naked can help you find people who value a trusted adviser, people who want someone who can help them buy what they really need, not try to convince them of what they need.  If you do get referred be sure to ask the prospect what the referring party said that motivated them to contact you.  That’s probably a great place to start when you show up naked at their home!

 

Make more money in the process

When I owned my remodeling business it was always my experience as a salesperson that when prospects really understand their options for solving their problems they spend more money than they originally thought they would.   Armed with good information they stay away from the low cost options.  If, as a contractor, you markup up all your labor and materials by the same markup percentage, then material intensive jobs bring in more gross profit than jobs with a low cost for the required materials.  Selling a more expensive window and or adding options to windows that help make them solutions to the prospect’s purpose in replacing their windows means more money on every job, often without needing any more labor to do so.

 

Sell Marvin Window options to make more money

Is your prospect buying new windows or a better view?


Topics: Sales, Success Strategies, Creating Referrals

Manufacturer, Dealers Partner To Offer Free Education for Contractors

Posted by Shawn McCadden on Thu, Sep 05,2013 @ 06:00 AM

Manufacturer, Dealers Partner With Trade Association to Offer Free Education for Contractors

Contractor education

 

All serious construction business owners have at least two things in common.  First, continuing education is key to improving their businesses.  Because the business world is constantly changing, to remain successful, construction business owners need to keep up with new ways of doing things as well as advancing their business systems and management skills if they want to stay ahead of their competition.   Second, they need to make sure they surround themselves with the right resources so they can get the education they need from reliable sources at an affordable price.

 

This fall contractors will be able to get both in the same place thanks to window and door manufacturer Andersen® Windows.   Thanks to the efforts of Dealer Account Representative Don Hamel, Andersen® Windows has pulled together a series of five FREE Contractor Educational Boot Camps that will be held at the Rhode Island Builders Association (RIBA) offices in East Providence RI.   I will be the presenter at each of these events.  In addition to the support from RIBA and Andersen Windows several lumber and building materials dealers and product manufacturers have joined together to sponsor these events.

 

The five boot camps will include the following dates and topics:

Andersen Boot Camps9/26/13: Marketing Boot Camp: Targeting the Right Customers

10/3/13: Estimating Workshop: Know What You’re Selling Before You Sell It.

10/10/13: Small Business Finances and Profit Strategies for Non-Accounts

11/7/13: Sales Workshop-Smart Selling for Tough Times

11/14/13: Production Workshop-You Sold It Now You Need to Build It

 

Why these topics?

The list of topics above was put together to help give contractors a comprehensive exposure to several important areas in their businesses.  The content of these sessions will include valuable and timely information that will help contractors differentiate themselves in the marketplace and make more money.  Also, each of these sessions has been approved for two continuing education credit hours towards renewal of a Massachusetts Construction Supervisor's License (CSL).   If you are a licensed Massachusetts contractor make sure you let RIBA know you want a certificate of completion for CSL credits when you register.

RIBA Seminar for contractors with Shawn McCadden 

Who is sponsoring these events?

Here are all the logos of the businesses that are sponsoring these events.  You can click on the logos to go to the web pages for each of these businesses.

 Andersen Windows Boot Camp

 Brought To You By

Rhode Island Builders Association seminar

Riverhead Building Supply Contractor seminar  National Lumber seminar Douglas Lumber contractor seminar 
 Reliable Truss and Components  James Hardie Siding Products  Tyvek Parksite
 United Building Supply contractor seminar  LP SmartSide contractor seminar Coventry Lumber Contractor seminar

 

Don't miss out, register now!

If you would like to attend one or all of these boot camps you need to register for them individually.   Seating will be limited; so make sure you register right away.  Click on the links above for the class or classes you would like to take to see class descriptions and find the registration links.

I hope I’ll see you there!

 


Topics: Remodeler Education, Contractor Training, Trade Associations, Success Strategies, Earning More Money, Business Planning

All Plans and Specifications Will Be For The Exclusive Use Of …

Posted by Shawn McCadden on Tue, Sep 03,2013 @ 06:00 AM

All Plans and Specifications Will Be For The Exclusive Use Of …

Contractor does plans for free

 

Do you give your plans and specifications away to prospects for free, or do you only leave plans and specifications with paying customers? 

Remember, people who want stuff for free hang around with other people who want stuff for free.  How you decide to answer this question will have a long term effect on your business and future referrals. 

If you choose to not leave your proposal with prospects unless they commit to your company, this policy should be discussed with your prospects during the initial sales call.  By doing so it will not become a surprise to them when you come back to present your proposal. 

You are presenting, not emailing proposals, right?

 

Sample text

Here is some sample language you can consider using inside the remodeling proposals you create for prospects.  This information is for your reference only.  Be sure you have it reviewed by your own legal council before using it.

This proposal and any related plans and specifications shall be for the exclusive use of; and will remain the property of “Construction Company” until a Construction Contract agreement for the proposed work is reached between both parties.  The acceptance of this agreement will require the owners’ signature(s) and payment in full of the specified deposit.   If this proposal is not accepted at the time of presentation, owner(s) are welcome to view all plans and specifications at the contractor’s office at a mutually agreeable time.

 


selling remodelingThis language is best used at the beginning of your proposal

Include your policy in beginning of your proposal so you can remind your prospect about your policy very early during the proposal presentation meeting.  If they have a problem with your policy you can discuss their concerns and both of you can decide whether it makes sense to continue and present/discuss the rest of the proposal. 

 

 

By not leaving your proposal behind you are protecting your business as well as your prospect

The information you include in your proposal comes from your many years of experience and education.  For this you deserve to be compensated.   Also, because you and your team have expereince working together, I would suggest your proposal probably contains a level of detail adequate for you and your team to build from.  But, your proposal may not have adequate detail for others to build from.  If you allow other contractors to work from your proposal they and the home owner may be making assumptions about what is or should be included to do the job correctly and to building code or safety requirements.  By allowing such things to happen you may be putting other contractors, the home owners and or the success of the project at risk. 

 

How much risk are you willing to accept to sell a deal?

Should you leaving plans and specifications behindI also suggest you consider the possible liability you take on by creating specifications and or project plans and leaving them with a prospect that does not do business with you. By doing so you may have put yourself into a position where the prospect or another contractor actually works from them.  If they have challenges when building the project and decide those challenges were caused by your plans and or specs, they may have legal rights to sue you.  Regardless of whether you feel you are innocent or guilty, you will need to cover your own legal expenses if you get to court and most likely will not be able to re-coup your legal costs even if you are found innocent.  If you are found guilty you may even be required to pay the legal expenses incurred by the person suing you.

If you decide to take this risk, I highly recommend you obtain Errors and Omissions Insurance Coverage or Professional Design Liability Coverage.

 

Some big picture thoughts for remodelers to chew on before they decide:

  • I suggest you are in the business of selling remodeling, not designs.  Can you earn a living selling designs?
  • Avoid being used as an unpaid consultant.  How does that feel when it happens?
  • Don’t let your proposals, specifications and plans facilitate the ability for some guy named “Bubba” to get the job rather than you.
  • Not every lead you get should or will be YOUR customer.
  • If you work for the wrong customers, they will be referring you to people just like them!

 

 

Topics: Contracts, Sales Considerations, Differentiating your Business, Legal Considerations, Prequalifying, Business Considerations, Plans and Specifications, Insurance Considerations

10 Sign’s You’re Playing The Game of Contractor Roulette

Posted by Shawn McCadden on Thu, Aug 29,2013 @ 06:00 AM

10 Sign’s You’re Playing The Game of Contractor Roulette

Contractor Roulette wheel

 

Most contractors are great craftsman but terrible at accounting and financial management.   Most can build a house from the ground up without any plans but have no clue how to identify and create the financial reports they need to know whether they are making or losing money. 

Building or remodeling a house without any idea of whether you are making money or not, and if you will be able to pay all the bills as they come due, is like spinning a roulette wheel at the casino.   You put money down, spin the wheel and hope to make money.  Problem is that you have no idea or control over where the wheel will stop.   If you run out of money the casino is happy to let someone else step in, lay down some money and do the spinning. 

Like most gamblers, contractors always brag when they win, but never want to talk about it when they lose.

 

Contractor Roulette Is Not A Good Gamble

If it sounds like I'm describing you and your business you are playing what I call "Contractor Roulette".   Sure, once in a while you may win, and even win big.  But remember the odds are with the casino.   How about you?  Have you been spinning and winning or has the “casino” been winning and encouraging you to keep playing?

 

My list of 10 signs you’re spinning the “Contractor Roulette Wheel”

  1. You lose sleep at night worrying about money.
  2. You have no idea what markup to use.
  3. You think margin and markup are interchangeable terms.
  4. You never know if you will have enough money to pay your bills until they're paid.  Again
  5. You guess at project payment schedule amounts and when they're due.  As a result you constantly suffer from cash flow challenges.
  6. financial mistakes contractors makeWhen a prospect asks you if you will match someone else’s price for the same job you figure if the other guy can do it for that price so can you, so you say yes.
  7. You are always putting the whip to your production employees to beat the labor allowance in your estimate because you need to make up for dropping the price of the job just so you could sell it.  Again.
  8. Even though you got price quotes for the materials before you sold the job, after you take the job you either bid the materials out to a get a lower price or beat your vendors up to sell them to you for less than they already quoted you.  Again.
  9. You do little or no marketing so you have to try to sell to everyone who contacts you, even if you have a feeling they will try to beat you out of any profit.  Again.
  10. You need to sell a job this weekend and get a deposit just so you will have enough money to meet last week’s payroll.  Again.

 

Strive to become a Big 50 Remodeler

Big 50 class of 2013If you believe in the idea of relative success, where you convince yourself you are doing pretty well if you compare your results to other contractors who are doing far worse than you, then maybe you can be happy staying where you are regarding financial management at your business.  On the other hand, if you want to measure your success against truly successful contractors, perhaps use Remodeling Magazine’s Big 50 list as your reference.  To qualify for that list you need to be making a decent net profit.

 

 

There is hope!

Financial advice for contractorsIf you have been playing Contractor Roulette here is a simple three-step plan to help you end your gambling habit:


 

  1. Admit you have a gambling problem and commit to do something about it.
  2. Get the professional help you need to help you stop gambling and eliminate the causes of your gambling addiction.
  3. Find someone you can trust to hold you accountable to doing what it will take to make the switch.

 

 

Related articles:

The Five Biggest Financial Related Mistakes Contractors Make

Remodelers: I Bet You Don’t Know Your True Burdened Labor Costs

Five Ways To Think Like A Business For Business Owners

 

Topics: Business Financials, Pop Quizes, Success Strategies, Financial Related Topics, Earning More Money, Sage Advice, Self Quizes

Contractors, Will Your Use Of Subcontractors Land You In Jail too?

Posted by Shawn McCadden on Tue, Aug 27,2013 @ 06:00 AM

Contractors, Will Your Use Of Subcontractors Land You In Jail too?

Contractor Sent to Jail for workers comp fraud

 

Being a contractor is no longer an amateur sport.  Due to government regulations and laws a contractor can get into serious trouble if he or she is not following the rules of law.   Even if you were ignorant of those rules, the government will still hold you accountable to the legal responsibilities you must accept if you run a residential construction or remodeling business.  A few weeks back I shared how a GC and his subcontractor both got fined for not following the EPA’s RRP rule on the same job due to an anonymous tip.   Between the two businesses they could end up paying about $120,000.00 in fines.   In this blog article I want to make you aware of a contractor who may just go to jail for purposely cheating regarding workers compensation.

 

The facts

The owners of Triple Star Roofing in Wood County Ohio were recently found guilty of fraud for failing to report their payroll to the Ohio Bureau of Workers' Compensation.  Like the RRP violations mentioned above, their business was investigated after an anonymous tip.   During the investigation bank records were analyzed for the 2004 to 2008 time period.  The investigation found that checks were issued to the same individuals on a weekly basis with many of them indicating “payroll” in the memo section.  As a result the company owners now face possible prison terms of one to five years and fines of up to $10,000.  Additional charges are still pending for the 2009 to 2012 time periods.  I am sure you would agree, they are feeling a world of hurt and are probably scared as hell.

Ohio Bureau of Workers Compensation“Schemes like this to avoid paying premium undermine the purpose of workers’ comp insurance – to protect workers who are injured on the job – and will result in unwanted attention from our investigators.”

Steve Buehrer, Administrator/CEO, Ohio Bureau of Workers’ Compensation (BWC)

 

What about you and your business? 

Are you operating illegally to save money and or to be the lowest bidder?  How would you answer the list of questions I pose below?  I don’t know the laws in your location, but remember, if you were in Ohio, and answered yes to any of them, you too might be facing jail time if you get caught.

  • Are you paying employees “under the table” to avoid paying payroll taxes or workers compensation premiums?
  • Are you treating employees as subs to avoid paying payroll taxes or workers compensation premiums by giving them 1099’s?
  • Are you misclassifying workers to put their payroll into a lower cost workers compensation rate?
  • Are other legal and legitimate contractors frustrated that you are stealing work away from them?

These are some of the reasons the owners of Triple Star Roofing are facing potential jail time.   I wonder how their families are doing while they all wait to see what will happen.

 

So let’s just say you get caught, have to pay fines, but don’t actually have to go to jail.  

ohio contractor goes to jail for fraudHow would you look at that?   I know one contractor who had that happen to him.  When I asked him about it he told me he was definitely scared about going to prison so he spent big money to hire a good lawyer to try to keep him out of prison.  He said the lawyer was successful but he was definitely sweating it right up until the final verdict.  He didn’t get any jail time but did have to pay a lot of money in fines.  He also told me that when everything was said and done, and based on all the money he saved over the years by cheating, the fine and lawyer fees were far less than the money he saved.  He told me he felt it was worth the risk.

I then asked him if I asked his wife and kids if they thought it was worth it what their response would be.  He told me he had never thought about that…

Read More Here

 

Topics: New Business Realities, Legal Related, Legal Considerations, Government Regulations, Insurance Considerations, Workers Compensation, Enforcement and Inspections, Violation Reports

Joining A Contractor Trade Association Should Be An Informed Decision

Posted by Shawn McCadden on Thu, Aug 22,2013 @ 06:00 AM

Nicole Allen of R2R Marketing

 

Guest Blogger:  Nicole Allen is the Social Media Manager at R2R Marketing where she is responsible for maintaining and executing a clearly defined social media strategy to increase brand equity and awareness for current clients.  She is also the group manager for “Home Improvement Industry Specialists” group on LinkedIn.   Nicole is an expert in Social Media Management and has a military background as an Aircrew Survival Equipmentman.

 

Joining A Contractor Trade Association Should Be An Informed Decision

Trade associations for contractors

 

 

There Are Many Reasons to Join a Professional Organization…and many questions you may want to ask before you join.  Here are some things to ponder.

 

 

Membership in a professional organization is an investment in your professional credibility.

  • There are many organizations out there that will help your credibility. However, there are a few out there that do not. Check them all out before you join no matter how cheap the dues are. Are their agendas in your best interest? Are the key members upstanding in their field and community? They are the face and voice of the association and if they are unprofessional or unethical in their choices, you will be seen the same.

 

It’s an investment in personal development, and growth.

  • Contractor training by trade associationsChoosing the right association should involve doing a little fact checking. Does the association promote and foster a learning environment or does it seek to push its own agendas on you? Does it offer you training materials that are relevant to your company? Does it offer you a place to network with your industry peers? What is the overall tone of the association? Above all, does it portray a professional appearance? If their agenda is not in-line with yours you may want to re-think your membership.

 

It’s a place to get and expand your knowledge

  • Membership is a way to stay connected to your professional peers who are going somewhere, and don’t mind sharing knowledge on the journey. The age old adage, “If you want to be successful, surround yourself with successful people” applies here. The association you join should promote professionalism, ethics and training to help you succeed. Many say this is what they do- make sure they actually do it.

 

As a professional association, they should work hard to help you succeed.

  • You should receive tools (including a high-quality member website) and training to help you grow. They should offer support as you meet professional challenges, and opportunities to develop your business.

 

Here is an example

Networking at trade association meetings

 

As a member of the Associated General Contractors of America (AGC), for example, a contractor has access to all-inclusive member resources and tools through the AGC Legislative Action Center and receives member discounts on AGC products and services. Additionally, with a nationwide membership of more than 32,000 firms and a network of 96 chapters, AGC offers its members the opportunity to meet and build relationships with fellow professionals, owners and suppliers.

Can the new association you are checking into offer you something that is comparable? Even if they are charging you low or a no-fee membership, is it really worth it if they cannot help you succeed?

 

Last thoughts

Choosing a Construction Trade AssociationMembership in trade associations can not only benefit the employees of your company, but it can also project a positive image of your firm to your customers; if you choose your association wisely.  Membership in associations shows a business’ initiative, its engagement in a particular trade and its commitment to staying abreast of current developments in the market. It can also affect you negatively by conducting itself in an unprofessional manner and by throwing business and moral ethics out the window. Look closely at the way their key members hold themselves in a public forum and ask yourself one question- Is that the way you want yourself and your company to be seen?

 

Topics: Contractor Training, Trade Associations, Differentiating your Business, Guest Blogs, Building Relationships, Sage Advice

Is It Time For A New Way To Professionalize The Remodeling Industry?

Posted by Shawn McCadden on Tue, Aug 20,2013 @ 06:00 AM

Is It Time For A New Way To Professionalize The Remodeling Industry?

New direction for the remodeling industry

 

Trade associations and even individual remodelers have been trying for years to improve the professionalism of the remodeling industry.  I’ve been involved in this effort myself now for over 20 years.  I definitely think all the effort has been worth it.  Not because I think all the effort has made significant improvements, I really don’t think they have.  Rather I think all the effort has been helpful in preventing the situation from becoming worse.   That’s my opinion from my perspective.  Your opinion may be different.  If it is please feel free to respectfully express it below in the comments area of this blog post.

 

Unfortunately I think our industry has become excellent at being mediocre.    

And, it appears, the majority of remodeling consumers have even settled on the fact that they will need to accept mediocre performance from their remodeler if they want to get work done on their homes.  Let’s face it; there is even a majority of home owners who literally care about nothing more than total price when they go about selecting a remodeler.  In my opinion most consumers spend more time researching options about the purchase of a television before they choose one than they do before choosing a remodeler.

 

Maybe we need to think about why consumers spend so little time and effort choosing the right remodeler.  

Has our industry not offered to educated consumers properly so they know how to differentiate between remodelers?  I think it has.  Let’s face it many good remodelers and the trade associations they belong to have been trying to do so for years and although all the effort may have been successful with some consumers, there are still plenty of illegally operating and poor quality contractors working on homes every day.  If consumers were not willing to hire them they wouldn’t be working.

 

I think it’s time for some radical tactics to change the situation. 

I’ll through a few out here to get the conversation going.  Feel free to offer your opinion on them or to offer your own.

someecards.com - I'm not saying let's go kill all the stupid people....I'm just saying let's remove all the warning labels and let the problem sort itself out.

 

Strategy #1

Unless there is skin in the game for the consumer on this issue why would they change their attitudes and behaviors?   Maybe we should make it mandatory that consumers only hire legal and legitimately licensed contractors for home improvements.  Also, why not make them responsible for the due diligence required to make sure their contractor meets these requirements.  And, if they choose to work with an illegal contractor, leave them on their own.   For example leave them no ability to take the contractor to court.  In fact, why not arrest and fine the home owner for hiring an illegal contractor?

 

Strategy #2

Home inspectionHow about before any real-estate is sold why not require a comprehensive inspection and inventory of the home be done?   By doing so we could document the condition and configuration of that property.  The next time that property is sold, the same inspection should happen again; plus any changes in status should be identified and listed.  Then the property owner should have to provide proof that any work done that required a building permit and final inspection sign-off was actually obtained.  If it’s a pre 1978 home all required RRP paperwork must be provided as well.   If any of this can’t be provided by the seller, the property can’t be sold.  And, if such information cannot be provided the entire property must be brought up to current building code standards and be dust wipe tested for lead paint contamination before it can be sold.

 

The likelihood of implementation of the two scenarios I offer above is slim to none

I’m sure everyone reading this would have their own reasons why.  Current politicians would never support such strategies because if they did they would never get reelected.   If all home owners had to pay the full legal price of home improvements the majority of Americans could never afford to own a home and homes would probably never become an investment.   I all contractors had to be legal the majority of current contractors wouldn’t do it, many probably couldn’t dfo it.

 

Reasons or excuses?

To me it seems that all the reasons why we can’t professionalize and legalize the remodeling industry are really just excuses. Because our industry doesn’t have the guts to do it, often for selfish reasons, it will likely never happen.  

If we don’t do it ourselves we may be at the risk that the government will try to do it and force it upon us.   Just think about the RRP rule if you don’t agree. 

And, if this home buyer who bought a flip gone wrong gets his way we might all regret our industry didn’t take our destiny into our own hands…

 

Future of the remodeling industry

What say you?

Topics: Future of the Remodeling Industry, Government Regulations, Shawn's Predictions

Tips: Using Video On Your Contractor Website To Introduce Your Team

Posted by Shawn McCadden on Sun, Aug 18,2013 @ 06:00 AM

Chuck Green of Perpetual Motion Media

 

Guest Blogger: Chuck Green is a Big 50 remodeler who returned to video production, winning a New England Emmy® Award in 2012. Chuck and Shawn have worked together on several video productions including a series of RRP videos for Remodeling magazine.  Check out Chuck’s work at www.PerpetualMotionMedia.com   He can be reached at: CG@PerpetualMotionMedia.com

 

Tips For Using Video On Your Contractor Website To Introduce Your Team

To consumers a remodeling project can either feel like an invasion or a friendly co-occupation.  Using video on your website is a great way to convey which reality your company offers if they hire you.  


Using video to introduce your construction employees

In my last guest blog here at the Design Builders Blog I discussed 6 Creative Ways You Can Use Videos On Your Contractor Website.  In this blog I offer some tips and suggestions for getting the best value out of the videos you use on your website to introduce your team. 

 

Topics for staff to address in their video interviews

Before you do these videos I suggest you consider your goals for doing them.  Below I offer two suggested goals and some topics to help accomplish the goals. 

 

Goal 1: Convince your future customers their home will be in good hands.

  • Using video on a contractor websiteWhat is their background and/or length of time at their trade?
  • What does it mean to them to be a team member?
  • How long have they been with the company, and how have they moved up in skills and responsibilities?
  • Is there a special project they’re still passionate about? Any award winners they’ve worked on?
  • Mention how, especially if they’re also homeowners themselves, they really understand the importance of (for example) closing outside doors and wiping off their feet.
  • Or perhaps it’s keeping work disturbances to a minimum.

 

Goal 2: Deepen the personalization, demonstrating they’re people not too different from your customers:

  • Using videos to introduce employeesWhat town do they live in? Grow up in?
  • Say something about their children and family.
  • What are their hobbies and outside interests?
  • What are their significant achievements both in work and outside?
  • What’s the most interesting place they’ve ever traveled to or lived in?
  • What instruments do they play, and for how long? (Sometimes it might be wise not to talk about the kind of music they’re into.)

 

 

Tips for creating high quality video and audio

Ideally, keep each of your construction team introduction videos to under a minute, but 1-1/2 minutes should be the max. Record all the relevant topics, but post only 2 or 3 of the elements which come out best with each person.  Here are several important considerations to keep top of mind if you want to maximize your video investment.

 

Relax them    

Script for employee video introductionsIt’s important to have everyone around be relaxed; if it doesn’t flow easily after a couple of tries, take a break and return to the filming later. For the interviews, have each person sitting while looking at someone they’re friendly with, located just off to one side of the camera. Interviewees should remain looking at the other person continuously and avoid quick looks at the camera (or look only at the camera). If a person's eyes shift back and forth, they literally look shifty!

 

Lighting         

All the introductions should have extra care taken to light the person and background well.  To look best, avoid mixing daylight, fluorescent, and incandescent lighting; either applying gels to change the color temperature of sources, or swapping out bulbs.   

 

Sound            

Tips for creating high quality website video Surprisingly, the mantra in the film and video world is “Sound is half the picture.” Poor sound is a hallmark of schlocky work, dragging down many otherwise promising videos. If someone insists they don’t need an external microphone to record speech, don’t even consider working with them!   Also, watch out for and eliminate distracting sounds in the background.  Radios OFF! And don't seat someone close to an inside corner, because there will be very slight but irritating echoes.

 

Tools do not make one a master  

As with construction tools, mastering the use of the equipment to do professional-level work is a long process. Not surprisingly, creating video worthy of a company which does high quality work involves far more than just having good equipment.

 

Script 

Prepare a rough script, allowing for the improvisational nature of most interviews. It can serve as your guide during the production recording work, in many ways. When developing your script you might also want to consider and plan for the places other than your website where you will show off your videos.  For example a cable television commercial could be filmed simultaneously if your efforts are well planned.

 

Topics: Differentiating your Business, Marketing Ideas, Web Site Related, Guest Blogs

RRP Nightmare-GC and His Subcontractor Both Get Nailed By EPA

Posted by Shawn McCadden on Thu, Aug 15,2013 @ 06:00 AM

RRP Nightmare-General Contractor and His Subcontractor Both Get Nailed By EPA

RRP Nightmare

 

Unfortunately, complying with the EPA’s RRP rule is not simple.  And, attending the required RRP Certified Renovator Training class will not adequately educate a business owner on all of the business and production practices that must be put in place to keep the business from becoming yet another victim of the RRP Rule due to violations.  

 

Contractors need to keep in mind that ignorance about the details and requirements of the RRP rule are considered by EPA to be excuses, not reasons for non compliance.  An EPA RRP Violation press release about your business and the fines that come with it can be a real nightmare!

Click here for my EPA RRP Summary for Remodelers


What happened?

On Monday this week the EPA released a press release announcing that James J. Welch & Co., Inc. of Salem MA is facing a penalty of $28,125 for allegedly violating the RRP Rule’s requirements.

Child Occupied FacilityThe press release alleges that the violations occurred while James J. Welch & Co., Inc. was acting as the general contractor performing renovations on a project at the former Frisbee School in Kittery, Maine.  At the time of the renovation the Kittery site was a child-occupied facility and therefore was subject to Renovation, Repair and Painting (RRP) Rule.

 


Three things stand out to me as things all general contractors need to be aware of:

  1. The violation was brought to EPA’s attention via an anonymous tip.
  2. The work that was in violation was being done by a subcontractor.
  3. Both the GC and the subcontractor are facing separate fines for the violations

RRP anonymous tipIn Feb. 2012, after receiving the anonymous tip, the EPA and the Maine Department of Environmental Protection performed an inspection of the site.  Based on the inspection, EPA determined that the general contractor did not ensure that a company hired as a subcontractor to replace windows at the school, New Hampshire Glass, was complying with the required work practices required under the RRP Rule.   (EPA press release about New Hampshire Glass violations and fine)


The violations included:

  • Failure to assign a certified renovator to the work site
  • Failure to cover the ground with plastic sheeting
  • And, failure to contain waste from the renovation activity

 

Learn from their mistakes

RRP and SubcontractorsThe nightmare both of these businesses are going through should serve as a warning for other business owners.   Both general contractors and sub contractors need to know each other’s responsibilities when it comes to compliance with the RRP Rule.   By understanding the rule the GC and the sub can then come to an agreement about who will do what and when they will do it to make sure that both of them are in compliance while doing the work, as well as creating and maintaining all required paperwork and documentation.   If you do not already have these things under control at your business I suggest you read my September 3, 2010 RRPedia blog titled: Contractors and Subs Doing EPA RRP Work Will Need to Work Things Out

 

Related articles:

If a Lead Test Indicates No Lead, Can A Non-Certified Firm Do The Work?

Do My Sub Contractors Need To Be RRP Certified?

Do my subs need to be EPA RRP Certified Firms?

Insurance Companies Rethinking Coverage Due to EPA RRP Rule

 

 

Topics: Effects of the RRP Rule, Production Considerations, Subcontractor Considerations, Business Considerations, RRP Related