---
title: 6 Creative Ways You Can Use Videos On Your Contractor Website
description: Chuck Green shares 6 ways to use video on your contractor website to engage visitors
image: https://www.shawnmccadden.com/hs-fs/file-15737928-jpg/images/chuck_green_with_camera-wr.jpg
---

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# The Design Builder's Blog

## [6 Creative Ways You Can Use Videos On Your Contractor Website](https://www.shawnmccadden.com/the-design-builders-blog/bid/93372/6-Creative-Ways-You-Can-Use-Videos-On-Your-Contractor-Website)

Posted by [Shawn McCadden](https://www.shawnmccadden.com/the-design-builders-blog/author/shawn-mccadden) on Tue, Jul 02,2013 @ 06:00 AM

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**![Chuck Green of Perpetual Motion Media](https://www.shawnmccadden.com/hs-fs/file-15737928-jpg/images/chuck_green_with_camera-wr.jpg)**

 

**Guest Blogger:** **Chuck Green is a Big 50 remodeler who returned to video production**, winning a New England Emmy® Award in 2012. Chuck and Shawn have worked together on several video productions including **[a series of RRP videos for Remodeling magazine](https://www.shawnmccadden.com/rrpedia/bid/48273/Videos-About-The-EPA-RRP-Rule)**.  Check out Chuck’s work at [**www.PerpetualMotionMedia.com **](http://www.perpetualmotionmedia.com/)  He can be reached at: [CG@PerpetualMotionMedia.com](mailto:CG@PerpetualMotionMedia.com)

 

## **6 Creative Ways You Can Use Videos On Your Contractor Website**

**![Using video on a contractor website](https://www.shawnmccadden.com/hs-fs/file-209228228-jpg/images/man_using_computer-wr.jpg?width=193&height=128&name=man_using_computer-wr.jpg)The trend of including video on websites is advancing rapidly,** but remodeling company websites have been slow to catch on. **This is an opportunity to get ahead of the competition.** Dr. Tom Leighton, from MIT and Akamai Technologies, has predicted **HD video will be 75% of all Internet traffic by 2014.**

**  
**

### **Creative ways to use video if you have a contractor website**

**Capture attention**

**Engage website visitors through well-made videos.**  Use them as a way to start building a relationship with your company even **before the first meeting or call takes place**. You can really show your company as a professional operation, **while putting a personal face on the business** and easing potential customers’ fears about having their house remodeled and who will be doing the work.

**Introduce the leader**

A pitch from the company president or owner should have a short intro about the company, around minute in length if possible, **sort of an expanded elevator pitch. **

**Show and tell **

![Construction crew on video](https://www.shawnmccadden.com/hs-fs/file-15757801-jpg/images/foundation_crew-wr.jpg?width=165&height=109&name=foundation_crew-wr.jpg)Present the (hopefully) polished **staff who will be working in clients’ homes and as well as those interacting from the office**. Also consider including key trades people if you work with them regularly. **By using videos you’ll be going beyond what a write up can do with these introductions.** The talks will pro-actively address any uneasiness homeowners may have about what kind of people will be in their homes.  **Ideally I suggest keeping each one to under a minute.             **

**How We Work: **

**Consider having a section illustrating the company’s methods of working**.  A simple piece would be the president/owner or project manager speaking interview-style about the **company’s philosophy and policies** on areas ranging from smoking to not using occupants’ belongings.  While a narrator describes things a **How We Work video** could show things like details of dust control methods in use, how flooring is protected, workers in clean company shirts, how a temporary kitchen is set up during a kitchen remodel, a message board area in use (if any), end-of-day cleanup going on, and **any details which demonstrate the company’s professionalism.**

**![Video of homeowners](https://www.shawnmccadden.com/hs-fs/file-209237123-jpg/images/man_with_dog-wr.jpg?width=183&height=122&name=man_with_dog-wr.jpg)Testimonials: **

**Include testimonials by home owners** **filmed in their favorite spots** that were part of the project.  Since people generally choose to work with those recommended by people they feel they can relate to and trust **video testimonials of real customers in their real home settings** can be a powerful way to do this.

**Walk-throughs: **

**Before and after photos can be powerful**, but a before and after video can really pull a viewer in deeper; especially those who have no experience with remodeling. One particularly engaging feature would be a **smooth video walk-through of your completed projects,** filmed without any camera shake using a camera dolly or special stabilizing rig.  **Handheld, shaky camera work rarely makes for high quality video **and may not project a professional image of your business.  Moving a notch up would include adding a before walk-through of the space recorded before any work begins.  **The before video does not need to be free of shakiness**, as long as it is paired with a carefully done after video.

 

![video killed the radio star](https://www.shawnmccadden.com/hs-fs/file-209488082-jpg/images/old_radio-wr.jpg?width=156&height=222&name=old_radio-wr.jpg)

#### **Remember, video killed the radio star.  **

#### **If Dr. Tom Leighton is right it may take over for the written word as well!    **                   

       

### **Watch for Chuck’s next guest blog**

**Chuck has committed to contribute another guest blog in the near future.**  Be sure to **[subscribe to the Design/Builders Blog](https://www.shawnmccadden.com/Subscribe-to-The-Design-Builders-Blog/) so you won’t miss it.**  Here’s a rough outline of what he will discuss in that blog.

> - Topics for the introductory talks
> - Tips on creating high quality video and audio
> - Additional sites and uses for your video
> 
>  

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