
Guest Blogger: Robert Ritsema is the owner/creator of The iPitch, providing iPad based solutions to the building materials industry. Reach him at rob@theipitch.com or 719.314.5608 www.theipitch.com (iPad® is a registered trademark of the Apple Corporation)
Is Your In-Home Presentation Boring and Costing You Sales?

“Death by PowerPoint” and “Powerpoint Hell” are common criticisms of slide-based presentations. Largely due in part to their creating a state of boredom and fatigue induced by information overload. Excessive use of text, bullet points and transitions are all leading factors. Retired Marine Colonel Thomas X. Hammes calls this effect “hypnotizing chickens”.
Today, flip-book & slide based presentations remain very popular, especially within the home improvement industry. Desire has always been to provide our sales reps with accurate information as well as a structured flow to the presentation; it’s been a key premise/belief for creating sales but it may be costing you sales in the end.
Homeowners today crave information.
Information that leads to confidence and trust with whom they’ve ultimately chosen to complete their project. Yet, they also expect that information to be informative, fun, motivating and maybe even a little addicting as well.
Your sales team is no different. They also desire and expect to interact with content that makes presenting fun and interactive. Veteran reps (the good ones) make the necessary adjustments within their presentation to do just that. Largely in part because flipping through binders and PowerPoint slides may not be enough for many today; and by their very nature, create ineffective presenters, lost sales and revenue.
Revive

Since it’s launch in 2009, the iPad has been seen as a highly innovative and “game changing” piece of technology for consumers, businesses and educators alike. Its revolutionary operating system allows for the creation of an unmatched user experience.
The “user experience”, however, doesn’t have to mean gimmicky. Simply presenting information in a way that is “unique and surprising” can be as simple as capitalizing on the iPads native and intuitive gestures.
Gestures like:
- Tapping to reveal content - Keep your prospect involved by creating “interactive portals”. Revealing additional , hidden or more in-depth content.
- Pinching open for video/photos – Capitalize on your media collateral by embedding them into your presentation for a novel and engaging user experience.
- Swiping – Move seamlessly throughout your presentation via a navigate-able, customer driven sales rep controlled menu system, a more responsive and interactive way to present.
Thomas Malone, a young Xerox reacher concluded many years ago that “when people actively participate in the learning process, they retain more.” So creating new ways for your sales reps to engage and interact with your prospects allows for a more unique consumer experience; further enhancing their ability to execute the presentation as well as your consumers ability to internalize and take ownership of your company and products.
A Well Executed Plan.
Capitalizing on the iPad requires more than just showing your presentation, pictures and video. Take time to consider exactly how and what would change to your sales presentation, communication systems and training programs.
Consider these helpful tips:
1.
Team Engagement - Engage all of your department’s leaders.
2. Create a “Pilot” Program - For best results, do not consider piloting or testing more than 4 apps at a time.
3. Have a “Launch Event” - Create a fun and informative event; involving the entire organization goes along way to insuring your “changes” are accepted positively.
The iPad has an opportunity to revolutionize the way in which in-home presentations are delivered and business is won. Your well constructed and executed plan will play a crucial role in its overall success.




“Never sell from an empty wagon”

I work with many companies in transition. The steps from being a “guy and a truck” to having an office and a bookkeeper and field employees are frequently challenging, but the milestones are pretty easy to identify. Ray the Remodeler used to work out of his house, but now he’s got an office. Bill the Builder used to pound nails, but now he does sales and supervises a crew. A less easily-measured but potentially even more important milestone is when the owner is able to recognize and maintain separation between himself (his personality, his idiosyncrasies, his strengths and weaknesses, his preferences, and his habits) from the company for the sake of the business.
Adding the trappings of a business (office, staff) without shifting attitudes about the business has held many owners back and limited the potential growth of their companies. As long as they see themselves as remodelers, rather than owners of businesses that deliver the service of remodeling, they risk seeing their businesses as extensions of themselves, reflecting their own strengths and weaknesses. They also tend to see their companies as being so unique that they can’t be run using best business practices.
Chase profit, not dollars. When owners start talking about how much their sales have increased, I remain unimpressed. Sales are nothing. Profit is where it’s at. Let’s say your volume is $600,000 in year 1 and $900,000 in year 2. A 50% increase, right? Wonderful, right? Maybe yes, and maybe no. If in order to sell and produce 50% more you had to hire a production manager, an estimator, and a salesperson and that caused a significant increase in your overhead, you could wind up with a lower net margin at the end of year 2. You might even end up with fewer actual dollars of profit to say nothing of the added stress of running more or bigger jobs. Know what numbers to watch, how to interpret them, and what to do to improve them.
Stop trying to do everything yourself. If you haven’t already figured this stuff out on your own, hire somebody who has helped hundreds of contractors understand their numbers, replace habits with systems, and achieve a healthier relationship with their business. Comments from my clients reveal that many contractors struggle with the business side of things. Would you like to move “…from being clueless & frustrated to confident and comfortable….”? Would you find it “…refreshing to speak with someone who actually knew what they were doing, understood what (you were) trying to accomplish, and just made it happen.”? Are you sick of being “…lost in a sea of numbers…”?
To do a successful quote for a 203K loan you must write a detailed line item bid, you should do this anyway but what works best is to break out your costs.
The consultant then inspects and approves your completed work. If you are installing vinyl windows at $1000 each and I get there and five are installed I will allow payment for five windows or $5000. The five windows you say you will do after lunch don't count and the fact they are sitting in the living room means nothing to the bank. These draws (up to 5 are allowed) cost the homeowner $150 to $250 each, so we try to use them to the best effect. If you run out of money consultants will do more draws but the consultant will get a check from you the contractor when he visits.
No payments are disbursed unless you show proof of permits.
A HUD/FHA 203k loan is an insured loan where one loan payment covers the purchase and remodel costs. The 203K has been around for years and is by owner occupants to purchase, repair, and renovate a home. Or, it can be used to refinance if you are looking to do a remodel on your existing home.
There are two types of 203K loans
This is a great loan with a lot of upside for contractors. The money is escrowed and it’s insured so you don't have to worry about a homeowner gambling it away at the bingo hall Friday night.
Our friends at the Equal Employment Opportunity Commission (EEOC) have recently decided that “equal opportunity” should include convicted felons. That is according to a bizarre and confusing “guidance report” recently issued by the EEOC directing employers to hire more felons and other ex-offenders . And if you refuse? Well, then you risk committing a federal crime.


Respect. From those first meetings with prospective employees, I've always been careful to offer the utmost respect, particularly when it came to older craftsmen. I respected them based on their many years of experience. I took the time to listen to stories about the good ole' days and how things were done differently. I'd smile and nod my head as I listened. Many of the stories were well-told and well-crafted, providing me with wonderful insights and lessons. I never questioned the knowledge of my senior tradesmen. And if questions ever did arise, I was always careful to ask in a tactful manner.
Building Rapport. Last week, I approached my team – consisting of several individuals in their late 40s and 50s. I had the opportunity to get their feedback on what they enjoyed most about working on my team. Their answers were all based around rapport. They liked the fact I support their decisions and they were grateful for my willingness to step in and help without being asked. As the leader, I've always been quick to step in and get the project back on track if issues arise. In addition, I've learned that communication with these team members must be clear, concise and written. Accommodating them in this way has led to much better productivity and the strong rapport makes for a healthier work environment.

Most of my experience with contractors has been from a consumer perspective. Those experiences have run the gamut of “outstanding” when jobs were completed in the blink of any eye and a minimum of dust to “outrage” when an HVAC contractor told me to go “F” myself when I asked him to honor his one year warranty.
During this research, I read a few blog entries on this site regarding Chris Dietz’s lawsuit filed against a customer who allegedly posted libelous comments about his work on review websites. The posts from fellow contractors were generally positive, but I noticed that supportive comments were conditional. For instance, “…providing he’s telling the truth…” and “…as long as he’s honest…”
To be honest, I’m terrified of working for that client that has nothing better to do than bad mouth my new found profession. I hope I never meet them.
Recently Shawn published some of my ideas and suggestions for contractors working with Gen Y employees in an article titled:
And I mean, like, the bury the guy who’s been doing this for as long as you’ve been alive kind of work. Show up on time. Be “present” mentally and physically. If you’re in the field, watch and learn the old guy’s tricks. Your fresh knees and elbows are worth their weight in gold. Don’t be afraid to stay late and show up early to organize, plan, and prepare. If you’re in the office, stay on top of technologies that relate to your industry or can be used to better it. Make suggestions, study the costs, and take initiative to show off things that can make the business better and more profitable. 

Their real estate agent should provide them with comparable values for the property they are considering. The agent should also tell them where that prospective property may be lacking, in terms of value and sale-ability. For example, does it have enough bathrooms? Does it have updated systems, finishes, and appliances? What other features should it have to compete with the highest priced comps in the area?
Most property buyers do not need to have full plans and exact budgets to formulate their offer. If they come away from the discussions with a ballpark range of expected costs — with a 10-15% cushion added for contingencies that might be found once walls are opened up — they should be in good shape to make an offer.





