---
title: 3 Ways Surveying Your Clients Can Add Value to Your Business
description: If you’re thinking about introducing customer surveys into your construction company’s process, here are three ways it can add value.
image: https://www.shawnmccadden.com/hs-fs/file-61652719-jpg/images/erica_england-wr.jpg
---

[![the design builders blog](https://www.shawnmccadden.com/hs-fs/file-1968953853-jpg/images/ShawnMccadden-DBblog-header.jpg "the design builders blog")](https://www.shawnmccadden.com/)

[![Subscribe to the Design/Builders Blog](https://no-cache.hubspot.com/cta/default/81069/62868785-47fb-4751-8ade-e9392edbbdd1.png)](https://cta-redirect.hubspot.com/cta/redirect/81069/62868785-47fb-4751-8ade-e9392edbbdd1)

# The Design Builder's Blog

## [3 Ways Surveying Your Clients Can Add Value to Your Business](https://www.shawnmccadden.com/the-design-builders-blog/bid/92878/3-Ways-Surveying-Your-Clients-Can-Add-Value-to-Your-Business)

Posted by [Shawn McCadden](https://www.shawnmccadden.com/the-design-builders-blog/author/shawn-mccadden) on Tue, Jun 11,2013 @ 06:00 AM

- [Tweet](https://twitter.com/share)

**![Erica Engleand of GuildQuality](https://www.shawnmccadden.com/hs-fs/file-61652719-jpg/images/erica_england-wr.jpg?width=119&height=119&name=erica_england-wr.jpg)**

 

**Guest Blogger:  ****Erica England is the Marketing Communications Manager for GuildQuality,** the leading customer satisfaction surveying company for remodelers, home improvement contractors, and home builders. Supported by comprehensive reporting and marketing tools, **GuildQuality helps its members promote their quality to stand out in a competitive market.** For more information, visit [www.guildquality.com](http://www.guildquality.com/).

 

## **3 Ways Surveying Your Clients Can Add Value to Your Business**

![Guild Quality customer surveys](https://www.shawnmccadden.com/hs-fs/file-61659282-jpg/images/filling_out_a_survey-wr.jpg?width=193&height=128&name=filling_out_a_survey-wr.jpg)While surveys aren’t a new concept for companies, if executed correctly they **can deliver significant gains for your customer relationships.** Think about it, your client may not feel comfortable bringing up any **constructive criticism or concerns** unless they have a forum to do so. **Chances are if your customers aren’t sharing their concerns with you, they are sharing them elsewhere.** Avoid this scenario altogether and make the first move to open up the door to **communication with your customers.**  If you’re thinking about introducing surveying into your company’s process, here are **three ways it can add value.**

**  
**

### **1: Achieves Honest Assessments from Clients **

In order to **get the most out of your customer surveys**, your client needs to feel as though they can be **open and honest about their likes and dislikes** regarding their project. The only way to ensure your **customers are being 100% candid** is to take yourself out of the equation and allow a **[third-party customer satisfaction surveying company](http://www.guildquality.com/)** to step in. The authentic commentary you’ll receive can **help pinpoint your company’s strengths and weaknesses.**

**  
**

### **2: Measures Performance and Satisfaction**

![Guild Quality net promoter score](https://www.shawnmccadden.com/hs-fs/file-61662628-jpg/images/calculator_in_hand-wr.jpg?width=253&height=168&name=calculator_in_hand-wr.jpg)Once you have your survey process in place, it’s time to **analyze what your clients are saying about their experience.** Many companies calculate their **net promoter score (NPS)** to measure satisfaction and brand loyalty. **The core of NPS is the likely to recommend score.** Within GuildQuality’s surveys, a similar likely to recommend question is asked and measured on a 0 to 4 scale.

The **satisfaction metric** that most of our members use is the percentage of 4′s received, or, in some cases, the percentage of 3′s and 4′s. They focus on the likely to recommend question, but also zone in on **other questions that are important to their business or are problems they need to address.**

While surveying itself is important, **it’s what you do with the feedback that can impact your business the most.** Many of our members **review each survey response** together as a team at weekly meetings. This helps them to boost morale and create team engagement, as well as, develop a culture of customer focused employees.

 

### **3: Identifies Brand Ambassadors**

**Surveying clients also allows you to determine who your biggest fans are.** Now you should leverage those relationships and **empower your evangelical customers to promote their experience with your company.** Think of these clients as your **brand ambassadors.** Equip them with your company’s business cards, web address, and especially **social media links to share with their family, friends and neighbors.** Homeowners are willing to give **quality referrals** for companies they appreciate.

 

![Using customer surveys](https://www.shawnmccadden.com/hs-fs/file-61667728-jpg/images/reviewing_plans_with_customers-wr.jpg?width=172&height=114&name=reviewing_plans_with_customers-wr.jpg)The best remodelers and home improvement professionals understand the **importance every customer’s experience has on the growth and reputation of their company.** They survey customers in order to stay on point with their company’s **delivery of service excellence.** If you are interested in more tips for strengthening relationships with your customers download our free white paper, **[Guidebook to Nurturing and Leveraging Customer Relationships. ](http://lp.guildquality.com/GQSite-GuidebookRequests.html?leadsourcecomments=whitepaper%20request&interest=guidebook)**

 

 

 Topics: [Marketing Ideas](https://www.shawnmccadden.com/the-design-builders-blog/topic/marketing-ideas), [Guest Blogs](https://www.shawnmccadden.com/the-design-builders-blog/topic/guest-blogs), [Customer Relations](https://www.shawnmccadden.com/the-design-builders-blog/topic/customer-relations)

### Subscribe by Email

[![please donate](https://no-cache.hubspot.com/cta/default/81069/d6888f7b-f488-4356-88b4-14128c5aab4b.png)](https://cta-redirect.hubspot.com/cta/redirect/81069/d6888f7b-f488-4356-88b4-14128c5aab4b)

[![cogs worksheet tool free download](https://no-cache.hubspot.com/cta/default/81069/7baf34b1-cad0-4bdf-84eb-b21dd6da4973.png)](https://cta-redirect.hubspot.com/cta/redirect/81069/7baf34b1-cad0-4bdf-84eb-b21dd6da4973)

[![MA CSL Classes](https://no-cache.hubspot.com/cta/default/81069/663d3a42-f898-41b6-850d-dd6c96899668.png)](https://cta-redirect.hubspot.com/cta/redirect/81069/663d3a42-f898-41b6-850d-dd6c96899668)

### Are You Documenting Your Crew's  Compliance With The RRP Rule? 

[![download free RRP checklist](https://no-cache.hubspot.com/cta/default/81069/dd6aace9-6cb0-4ad2-a55a-09846d7f5b5e.png)](https://cta-redirect.hubspot.com/cta/redirect/81069/dd6aace9-6cb0-4ad2-a55a-09846d7f5b5e)  

### Frustrated With Your Current Method Of Estimating Projects? 

 [![free excel estimating template](https://no-cache.hubspot.com/cta/default/81069/14387bf1-ade4-4b88-9c17-1b56a85bab52.png)](https://cta-redirect.hubspot.com/cta/redirect/81069/14387bf1-ade4-4b88-9c17-1b56a85bab52)

## Not Sure Of Your True Labor Costs?

 [![New Call-to-action](https://no-cache.hubspot.com/cta/default/81069/390dc019-2e22-41cc-8b47-eeb259f25bf3.png)](https://cta-redirect.hubspot.com/cta/redirect/81069/390dc019-2e22-41cc-8b47-eeb259f25bf3)

### Find what you are looking for - Search by topic

- [203K Loan Info (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/203k-loan-info)
- [Advantages of Design/Build (4)](https://www.shawnmccadden.com/the-design-builders-blog/topic/advantages-of-designbuild)
- [Aging In Place (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/aging-in-place)
- [Allowances (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/allowances)
- [Books for Contractors (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/books-for-contractors)
- [Breaking $1Million (13)](https://www.shawnmccadden.com/the-design-builders-blog/topic/breaking-1million)
- [Building Relationships (13)](https://www.shawnmccadden.com/the-design-builders-blog/topic/building-relationships)
- [Business Considerations (15)](https://www.shawnmccadden.com/the-design-builders-blog/topic/business-considerations)
- [Business Financials (30)](https://www.shawnmccadden.com/the-design-builders-blog/topic/business-financials)
- [Business Growth (43)](https://www.shawnmccadden.com/the-design-builders-blog/topic/business-growth)
- [Business Management (17)](https://www.shawnmccadden.com/the-design-builders-blog/topic/business-management)
- [Business Planning (42)](https://www.shawnmccadden.com/the-design-builders-blog/topic/business-planning)
- [Careers in Construction (13)](https://www.shawnmccadden.com/the-design-builders-blog/topic/careers-in-construction)
- [Cash Flow (10)](https://www.shawnmccadden.com/the-design-builders-blog/topic/cash-flow)
- [Contractor Training (14)](https://www.shawnmccadden.com/the-design-builders-blog/topic/contractor-training)
- [Contracts (10)](https://www.shawnmccadden.com/the-design-builders-blog/topic/contracts)
- [Craftsmanship (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/craftsmanship)
- [Creating Referrals (16)](https://www.shawnmccadden.com/the-design-builders-blog/topic/creating-referrals)
- [Culture (10)](https://www.shawnmccadden.com/the-design-builders-blog/topic/culture)
- [Customer Relations (38)](https://www.shawnmccadden.com/the-design-builders-blog/topic/customer-relations)
- [Defining Design/Build (4)](https://www.shawnmccadden.com/the-design-builders-blog/topic/defining-designbuild)
- [Definitions (12)](https://www.shawnmccadden.com/the-design-builders-blog/topic/definitions)
- [Design Options (12)](https://www.shawnmccadden.com/the-design-builders-blog/topic/design-options)
- [Design Trends (10)](https://www.shawnmccadden.com/the-design-builders-blog/topic/design-trends)
- [Design/Build Process (7)](https://www.shawnmccadden.com/the-design-builders-blog/topic/designbuild-process)
- [Dietz Lawsuit Related (11)](https://www.shawnmccadden.com/the-design-builders-blog/topic/dietz-lawsuit-related)
- [Differentiating your Business (68)](https://www.shawnmccadden.com/the-design-builders-blog/topic/differentiating-your-business)
- [Earning More Money (33)](https://www.shawnmccadden.com/the-design-builders-blog/topic/earning-more-money)
- [Effects of the RRP Rule (4)](https://www.shawnmccadden.com/the-design-builders-blog/topic/effects-of-the-rrp-rule)
- [Employee Advancement (9)](https://www.shawnmccadden.com/the-design-builders-blog/topic/employee-advancement)
- [Employee Relations (3)](https://www.shawnmccadden.com/the-design-builders-blog/topic/employee-relations)
- [Enforcement and Inspections (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/enforcement-and-inspections)
- [EPA Announcements (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/epa-announcements)
- [EPA RRP Lead Rules (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/epa-rrp-lead-rules)
- [EPA RRP Rule Updates (3)](https://www.shawnmccadden.com/the-design-builders-blog/topic/epa-rrp-rule-updates)
- [Estimating (9)](https://www.shawnmccadden.com/the-design-builders-blog/topic/estimating)
- [Estimating Considerations (24)](https://www.shawnmccadden.com/the-design-builders-blog/topic/estimating-considerations)
- [Financial Related Topics (41)](https://www.shawnmccadden.com/the-design-builders-blog/topic/financial-related-topics)
- [Free Stuff (3)](https://www.shawnmccadden.com/the-design-builders-blog/topic/free-stuff)
- [Fun Stuff (10)](https://www.shawnmccadden.com/the-design-builders-blog/topic/fun-stuff)
- [Future of the Remodeling Industry (9)](https://www.shawnmccadden.com/the-design-builders-blog/topic/future-of-the-remodeling-industry)
- [Generation Y (8)](https://www.shawnmccadden.com/the-design-builders-blog/topic/generation-y)
- [Government Regulations (17)](https://www.shawnmccadden.com/the-design-builders-blog/topic/government-regulations)
- [Green Considerations (4)](https://www.shawnmccadden.com/the-design-builders-blog/topic/green-considerations)
- [Guest Blogs (72)](https://www.shawnmccadden.com/the-design-builders-blog/topic/guest-blogs)
- [Hiring and Firing (18)](https://www.shawnmccadden.com/the-design-builders-blog/topic/hiring-and-firing)
- [How You Do Business (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/how-you-do-business)
- [Insurance Considerations (15)](https://www.shawnmccadden.com/the-design-builders-blog/topic/insurance-considerations)
- [Job Costing Considerations (4)](https://www.shawnmccadden.com/the-design-builders-blog/topic/job-costing-considerations)
- [Keeping More Money (13)](https://www.shawnmccadden.com/the-design-builders-blog/topic/keeping-more-money)
- [Labor Costs (9)](https://www.shawnmccadden.com/the-design-builders-blog/topic/labor-costs)
- [LBM Dealer Topics (5)](https://www.shawnmccadden.com/the-design-builders-blog/topic/lbm-dealer-topics)
- [LBM Related Topics (8)](https://www.shawnmccadden.com/the-design-builders-blog/topic/lbm-related-topics)
- [Lead Carpenter System (11)](https://www.shawnmccadden.com/the-design-builders-blog/topic/lead-carpenter-system)
- [Lead Generation (16)](https://www.shawnmccadden.com/the-design-builders-blog/topic/lead-generation)
- [Lead Test Kits and Testing (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/lead-test-kits-and-testing)
- [Leadership (14)](https://www.shawnmccadden.com/the-design-builders-blog/topic/leadership)
- [Legal Considerations (11)](https://www.shawnmccadden.com/the-design-builders-blog/topic/legal-considerations)
- [Legal Related (10)](https://www.shawnmccadden.com/the-design-builders-blog/topic/legal-related)
- [Letters to send to Politicians (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/letters-to-send-to-politicians)
- [MA CSL Related (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/ma-csl-related)
- [MA HIC Regulations (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/ma-hic-regulations)
- [Managing Allowances (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/managing-allowances)
- [Margin and Markup (14)](https://www.shawnmccadden.com/the-design-builders-blog/topic/margin-and-markup)
- [Marketing (27)](https://www.shawnmccadden.com/the-design-builders-blog/topic/marketing)
- [Marketing Considerations (28)](https://www.shawnmccadden.com/the-design-builders-blog/topic/marketing-considerations)
- [Marketing Ideas (24)](https://www.shawnmccadden.com/the-design-builders-blog/topic/marketing-ideas)
- [Mentoring/Coaching (20)](https://www.shawnmccadden.com/the-design-builders-blog/topic/mentoringcoaching)
- [New Business Realities (25)](https://www.shawnmccadden.com/the-design-builders-blog/topic/new-business-realities)
- [Opinions from Contractors (17)](https://www.shawnmccadden.com/the-design-builders-blog/topic/opinions-from-contractors)
- [Opinions from Design/Builders (7)](https://www.shawnmccadden.com/the-design-builders-blog/topic/opinions-from-designbuilders)
- [Opt Out Related (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/opt-out-related)
- [OSHA - EPA Challenges (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/osha-epa-challenges)
- [OSHA Considerations (5)](https://www.shawnmccadden.com/the-design-builders-blog/topic/osha-considerations)
- [Paints and Painting (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/paints-and-painting)
- [Personal Protection (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/personal-protection)
- [Plans and Specifications (19)](https://www.shawnmccadden.com/the-design-builders-blog/topic/plans-and-specifications)
- [Pop Quizes (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/pop-quizes)
- [Prequalifying (17)](https://www.shawnmccadden.com/the-design-builders-blog/topic/prequalifying)
- [Production Considerations (32)](https://www.shawnmccadden.com/the-design-builders-blog/topic/production-considerations)
- [Profit Sharing (5)](https://www.shawnmccadden.com/the-design-builders-blog/topic/profit-sharing)
- [Project Meetings (3)](https://www.shawnmccadden.com/the-design-builders-blog/topic/project-meetings)
- [Questions from Visitors (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/questions-from-visitors)
- [QuickBooks Related (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/quickbooks-related)
- [Recruting (19)](https://www.shawnmccadden.com/the-design-builders-blog/topic/recruting)
- [Remodeler Education (12)](https://www.shawnmccadden.com/the-design-builders-blog/topic/remodeler-education)
- [Retirement Planning (12)](https://www.shawnmccadden.com/the-design-builders-blog/topic/retirement-planning)
- [Risk Management (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/risk-management)
- [RRP Related (11)](https://www.shawnmccadden.com/the-design-builders-blog/topic/rrp-related)
- [RRP Training (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/rrp-training)
- [Safety (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/safety)
- [Sage Advice (26)](https://www.shawnmccadden.com/the-design-builders-blog/topic/sage-advice)
- [Sales (17)](https://www.shawnmccadden.com/the-design-builders-blog/topic/sales)
- [Sales Considerations (37)](https://www.shawnmccadden.com/the-design-builders-blog/topic/sales-considerations)
- [Seasonal Opportunities (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/seasonal-opportunities)
- [Self Quizes (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/self-quizes)
- [Selling your Business (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/selling-your-business)
- [Shawn's Predictions (14)](https://www.shawnmccadden.com/the-design-builders-blog/topic/shawn39s-predictions)
- [Social Media for Contractors (6)](https://www.shawnmccadden.com/the-design-builders-blog/topic/social-media-for-contractors)
- [Software Related (4)](https://www.shawnmccadden.com/the-design-builders-blog/topic/software-related)
- [Starting a Business (8)](https://www.shawnmccadden.com/the-design-builders-blog/topic/starting-a-business)
- [Statistics (2)](https://www.shawnmccadden.com/the-design-builders-blog/topic/statistics)
- [Subcontractor Considerations (10)](https://www.shawnmccadden.com/the-design-builders-blog/topic/subcontractor-considerations)
- [Success Strategies (77)](https://www.shawnmccadden.com/the-design-builders-blog/topic/success-strategies)
- [Taxes (4)](https://www.shawnmccadden.com/the-design-builders-blog/topic/taxes)
- [Team Building (14)](https://www.shawnmccadden.com/the-design-builders-blog/topic/team-building)
- [Technology for Remodelers (10)](https://www.shawnmccadden.com/the-design-builders-blog/topic/technology-for-remodelers)
- [Tools and Supplies (4)](https://www.shawnmccadden.com/the-design-builders-blog/topic/tools-and-supplies)
- [Trade Associations (3)](https://www.shawnmccadden.com/the-design-builders-blog/topic/trade-associations)
- [Videos (5)](https://www.shawnmccadden.com/the-design-builders-blog/topic/videos)
- [Violation Reports (1)](https://www.shawnmccadden.com/the-design-builders-blog/topic/violation-reports)
- [Web Site Related (15)](https://www.shawnmccadden.com/the-design-builders-blog/topic/web-site-related)
- [Worker Training (19)](https://www.shawnmccadden.com/the-design-builders-blog/topic/worker-training)
- [Workers Compensation (3)](https://www.shawnmccadden.com/the-design-builders-blog/topic/workers-compensation)
- [Working with Design Professionals (8)](https://www.shawnmccadden.com/the-design-builders-blog/topic/working-with-design-professionals)
- [Working with Vendors (5)](https://www.shawnmccadden.com/the-design-builders-blog/topic/working-with-vendors)

[![accounting blogs](http://logos-pictures.s3.amazonaws.com/byn-badge.png)](http://buildyournumbers.com/top-accounting-blogs/)

Take [QuickBooks Classes](http://buildyournumbers.com/) at BuildYourNumbers.com

### Most Popular Posts

### Straight Forward Information and Advice

***"Finally a site where I get the information I have been looking for!!"***

**Allen A. Reed  
Al Reed Builders**

 

***"I always read your blogs Shawn. You pack of ton of great data into a very concise and understandable format"***

**David Supple  
New England Design and Construction**

 

***"Been following you for years Shawn! You've always offered very valuable information and personal reflection related to our industry. Thanks!"***

****Peter Robinson  
Peter A. Robinson Remodeling LLC****

** **