Quick and Easy SEO Test : Does Your Web Site Expert Really Get SEO
Many remodelers have invested serious money in their web sites and in Search Engine Optimization (SEO) Experts as a way to improve search engine results to bring in the leads they need to sell work. My experience has shown that many web site designers claiming to be SEO experts really have a limited understanding of how SEO works. Here’s one quick and easy test you can do yourself to determine if your so called web site and or SEO expert really understands SEO. Keep in mind that this is just one factor for SEO. Many other factors certainly apply.
Was your website designed properly for SEO?
Just like a design/build project, the design of your web site should serve an intended purpose. In this example let’s say that purpose is to attract prospects who are searching for the services your business offers (e.g.: Kitchen renovations, bathroom remodeling, roof replacement, gutter cleaning…). Having a web site that looks good is not enough of a reason for Google or any other search engine to find your site and figure out what you offer. If the search engines can’t find your site it won’t be included in search engine results when a consumer is searching for a remodeler to work with. Proper SEO strategies must be used so search engines will find your site and identify what content is on your site. If done well, when both the search engine and a consumer searches the web using the same keywords you have included on your site, the search engine results they get will include the page or pages on your site that include those keywords.
Websites show up in search engine results only when they're relevant to keyword queries.
For the purpose of SEO the page title is the most important information on a web page. You can see a page title on every individual web page when it loads up on your screen. The page title is located in the page tab in the upper left of an open browser window above the page URL. Below is a sample from my site:
Notice that this page on my site is the “what I do” page as found in the site’s navigation list. If a visitor is already on my site they can open this page to find out what I do. However, if they are using a search engine to look for a remodeling consultant or a remodeling industry speaker; they would never find me by searching using the key words; “What I do”
On the other hand, because I have included key words about what I do in the page title, if they use any of those key words when they do a search, and search engines have already found out what I do because of those key words, my site and this particular page will show up in search engine results.
To see the full page title and all of its content at your own site simply place your cursor over the page title. When you see what’s there you can decide for yourself if your SEO expert has included your desired keywords.
Page title optimization is not enough
Another thing search engines look for is that you actually have content on the page relevant to the key words in your title. Don’t optimize the title unless you also optimize the content. If you do search engines may actually discount the page’s SEO value.
By suggesting these simple changes and others to the remodelers I work with, I have helped them maximize their ROI for the dollars they spend on their web sites. Using the right strategies they attract not just leads, but targeted qualified leads for the kinds of customers and projects they want to get.
Now do the test on your site
To see how well you SEO expert has optimized the page titles at each page on you site, open each page and see what is in the page title. If the page title only includes the name of your company or the page name used in your site’s navigation list, it’s not optimized to help search engines or remodeling prospects find your site and what you offer. If you have to tell your web site or SEO expert about this, I suggest you should find another expert.
Let me know if I can help!