---
title: Sales Workshop for Contractors and Remodelers, Smart Selling for Tough Times
description: Half day strategic sales workshop to help contractors sell more jobs at higher prices
---

[![Shawn McCadden](https://www.shawnmccadden.com/hs-fs/hub/81069/file-1539748069.jpg)](https://www.shawnmccadden.com/)

# Contractor and Remodeler Business Success Workshop #5

# **Sales Workshop For Contractors and Remodelers **

## **Smart Selling For Tough Times **

### **Note: This is Workshop #5 of a [6-Workshop Business Training ![Contractor Business Training](https://www.shawnmccadden.com/hs-fs/file-16115980-jpg/images/profits_ahead-wr.jpg?width=178&height=137&name=profits_ahead-wr.jpg)Program](https://www.thecontractorcoachingpartnership.com/-contractor-business-training-education-remodeler-home-improvement/) for Remodelers, Home Improvement Contractors, Sub Trades and Builders**

| <http://www.ashinewengland.com/> **[![National Lumber Mansfield MA](https://www.shawnmccadden.com/hs-fs/file-15778255-jpg/images/national_lumber_mansfield_ma-wr.jpg?width=182&height=273&name=national_lumber_mansfield_ma-wr.jpg)](http://www.national-lumber.com/) ** | ### **Date: Tuesday, March12, 2013** ### **Time: 1:00-4:00 PM** *****[Free Lunch and Learn Session](https://www.thecontractorcoachingpartnership.com/Blog-Contractor-Coaching--Construction-Business-Coach-EPA-RRP-Lead-Rule/bid/62097/lunch-and-learn-for-remodelers-contractors-at-workshops?source=Blog_Email_[Lunch%20and%20Learn%20for%20]) for attendees sponsored by [ZipWall](https://www.shawnmccadden.com/www,zipwall.com) from 12:00-1:00 PM ** ### **Location: **[National Lumber](http://www.national-lumber.com/), 245 Oakland St, Mansfield, MA** ** ### **Pricing: $185.00 for this workshop or $750.00 to attend [all 6 workshops!](https://www.thecontractorcoachingpartnership.com/-contractor-business-training-education-remodeler-home-improvement/)** [**Click here for map and directions**](https://maps.google.com/?daddr=245+Oakland+St,Mansfield,MA+02048)     |
| --- | --- |

### [****](https://www.thecontractorcoachingpartnership.com/Blog-Contractor-Coaching--Construction-Business-Coach-EPA-RRP-Lead-Rule/bid/61778/remodeler-business-success-program-with-shawn-mccadden?source=Blog_Email_[Remodeler%20Business%20S])[![Contractor Training Workshop](https://www.shawnmccadden.com/hs-fs/file-16117638-jpg/images/register_today-wr.jpg?width=146&height=35&name=register_today-wr.jpg)](//www.thecontractorcoachingpartnership.com//pay-now---1222013-mansfield-ma?hsCtaTracking=a21770c3-0bbd-46d4-a382-75f1da65000a|f2e500da-85bb-4bcf-898b-aad573f3b411)

### **![MA CSL Continuing Education Class](https://www.shawnmccadden.com/hs-fs/file-15772588-jpg/images/ma_dept_of_public_saftery_logo-wr.jpg?width=92&height=88&name=ma_dept_of_public_saftery_logo-wr.jpg)**

### ****This ****3 hour ****workshop has been approved by the Massachusetts Board of Building Regulations and Standards for 2 credit hours towards Massachusetts Construction Supervisor License Continuing Education Requirements ** - Course #CS-7800, Coordinator ID Number: CSL-CD-0078**

### [**Quick Summary of all 6 Workshops**](https://www.thecontractorcoachingpartnership.com/Blog-Contractor-Coaching--Construction-Business-Coach-EPA-RRP-Lead-Rule/bid/61778/remodeler-business-success-program-with-shawn-mccadden?source=Blog_Email_[Remodeler%20Business%20S])

 

# **Smart Selling For Tough Times **

![Sales training for contractors](https://www.shawnmccadden.com/hs-fs/file-16141829-jpg/images/writing_the_order-wr.jpg)

 

Contractors who are successful at selling at higher prices have learned how to differentiate their businesses from their competition.  They have also learned how to market those differences so they attract the right prospects and turn them into customers.  If you have been feeling like a commodity in your marketplace, forced to sell on price, there is hope.  **[Learn how to sell smarter](https://www.shawnmccadden.com/the-design-builders-blog/bid/85233/Prospects-Need-A-New-Process-For-Coming-To-A-Buying-Decision)** so you won’t have to resort to working harder and longer hours just to make ends meet or keep the doors open.

### **The Natural Truth About Sales**

If you’re not using your sales system you’ll be using the prospects buying system.  When that happens, you’re not selling and your prospects might not end up buying the best solutions for their real needs. 

### **Stop Wasting Time On People Who Will Never Buy From You**

![SHow to shorten the sales cycle](https://www.shawnmccadden.com/hs-fs/file-16136790-jpg/images/viewing_plans-wr.jpg?width=305&height=203&name=viewing_plans-wr.jpg)Successful remodeling companies know how to prequalify their prospects so they don’t waste valuable time and resources.  Prequalification starts with the first phone call.  Does your business have a process for prequalifying leads?

### **This Workshop Will Include Role Playing**

Role playing is one of the best ways to learn and master the art of selling because it can simulate real life sales challenges and opportunities.   Bring your sales challenges to so we can all work together to improve our sales skills and our ability to help the right prospects.  You can bet we’ll have some fun doing it too!

 

![Sales Role Play For Remodelers](https://www.shawnmccadden.com/hs-fs/file-16121417-jpg/images/scene_board-wr.jpg?width=286&height=214&name=scene_board-wr.jpg)

### ***If you ask the right questions and listen Your prospects will tell you how to sell to them It’s easier than you think!***

 

### **By Attending This Workshop You Will:**

> - Learn how [being **strategic** about the customers you serve and the projects types you sell](https://www.shawnmccadden.com/the-design-builders-blog/bid/85223/Contractors-and-Remodelers-Decide-Your-Niche-and-Then-Go-Get-It) can help you improve your sales results.
> - Learn how to use and customize a **lead sheet** to best serve your company.
> - **[Learn how to get prospects to open up with information](https://www.shawnmccadden.com/the-design-builders-blog/bid/85235/How-To-Help-Remodeling-Prospects-Make-Buying-Decisions)** when they call so you can **do prequalifying yourself and train your team to do so as well.**
> - Learn how to use the information you or your team will capture to **improve sales meetings and results**.
> - Learn [**how to shorten the sales cycle**](https://www.shawnmccadden.com/the-design-builders-blog/bid/85235/How-To-Help-Remodeling-Prospects-Make-Buying-Decisions) and **close more sales** at the same time.
> - Learn **the three things every sales professional must know** about a prospect before offering any solutions or a price.
> - Discover how to use the **psychology of sales** to reduce your prospect’s reliance on price when selecting their remodeler.
> - Learn how to help your prospect discover **why they need to discuss budget with you**.
> - Observe and learn [**strategies and tactics you can use** ](https://www.shawnmccadden.com/the-design-builders-blog/bid/85235/How-To-Help-Remodeling-Prospects-Make-Buying-Decisions)so you don’t have to memorize a bunch of canned responses to address sales objections
> - Learn **[how to use your estimate ](https://www.shawnmccadden.com/the-design-builders-blog/bid/78133/Don-t-Underestimate-Your-Estimating-System-s-Potential)**and proposal to help you **differentiate your business** and **close the sale**.
> - Learn how to properly **catch and release certain prospects** so you will have the opportunity to catch them again at a later date and turn **them into customers**.
> - Bring your follow-up questions from working on your sales strategy to the [**Free Lunch and Learn session**](https://www.thecontractorcoachingpartnership.com/Blog-Contractor-Coaching--Construction-Business-Coach-EPA-RRP-Lead-Rule/bid/62097/lunch-and-learn-for-remodelers-contractors-at-workshops?source=Blog_Email_[Lunch%20and%20Learn%20for%20]) at the next workshop!

## **If your current sales strategy isn't working or you have resorted to selling on price, this workshop is for you.**** **

### **Thinking about figuring all this out on your own?** 

If you and your business have the ability, the time and the money to learn all this stuff on your own check out this list of **[Five Great Books for Remodeling Business Owners](https://www.shawnmccadden.com/the-design-builders-blog/bid/84892/Five-Great-Books-for-Remodeling-Business-Owners)****.**

### **Rather work one-on-one with a coach to help you?**

**[Contact Shawn](mailto:shawn@shawnmccadden.com?subject=Consulting%20and%20Coaching%20)** to find out how he helps remodelers and other construction related businesses all over the country achieve the business and personal results they desire.  If you're **[not earning and keeping enough money for your retirement](https://www.shawnmccadden.com/the-design-builders-blog/bid/78956/Harsh-Realities-About-Retirement-for-Remodelers-and-Their-Employees)** yet he can help you change things.**  
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## **Registration is required to attend these workshops and space is limited**

## **[![Financial system for contractors](https://www.shawnmccadden.com/hs-fs/file-16117579-jpg/images/register_now-wr.jpg)](//www.thecontractorcoachingpartnership.com//pay-now---1222013-mansfield-ma?hsCtaTracking=a21770c3-0bbd-46d4-a382-75f1da65000a|f2e500da-85bb-4bcf-898b-aad573f3b411)This workshop and the Contractor Business Success Program are brought to you by [The Contractor Coaching Partnership](https://www.thecontractorcoachingpartnership.com/) and [Shawn McCadden](https://www.shawnmccadden.com/)**

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## ** **

### Join Shawn McCadden's Mailing List

### Shawn Will Be Back Again at JLC Live in Providence RI, March 20-23, 2013

![JLC LIVE Providence RI 2013](https://www.shawnmccadden.com/hs-fs/file-15768218-jpg/images/jlc_banner-wr.jpg?width=158&height=158&name=jlc_banner-wr.jpg)

### "Made things easy and logical to understand."

### "Everything was great."

*"Real life scenarios helps. Everything was clear and concise and to the point. It helps greatly that Shawn is teaching from experience. It restructures perspective and thinking. Mechanisms to help better manage a business"*

*~Brad Rappeyea  
 Dimensions North LTD. *

### Subscribe to Shawn's Design/Builders Blog

### Planning an Event or Convention? Need a Speaker?

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### Comments about Shawn's Seminars

*"Sales workshop you did last year was excellent.  It helped my sales.  By the way, using your training I learned last year, I'm up to $25,000 annual with Harvey Building Products."*

 

*"I thought the entire presentation was very well prepared.  I find his manner and speaking skills to be very compelling.  He obviously knows his subject and I appreciate his work.  It's definitely worth your while to spend a couple of hours to learn something and be encouraged."*

 

*"Dude, you rocked my world yesterday. It's like, "...wow, this man, Shawn, is giving exactly what I need to run my business, how come it took so long to find him...".  I look forward to staying in touch and being part of the world you are out here creating for mankind"  *

 

*“I’ve heard a lot of positive feedback on your presentation already.  We’ve had a few presentations this year that were good, and a few that were a bit ho-hum, and yours was just what we needed to perk up interest”*

 

*"Attending your seminar earlier today was like finding the key to a door I've been trying to unlock for a long time... and then having it swing open to reveal a room full of all the tools I need to survive and succeed.  I can't thank you enough"*