BAEC "Remodeling My Business" Spring Boot Camp
Session #2, April 10, 2014

Marketing Boot Camp

Choosing and Targeting
The Right Customers and Project Types for Your Business  

Andersen Windows Boot Camp with Shawn McCadden


Note: This is Session #2 of a 5-session Educational Boot Camp for Builders, Remodelers, Home Improvement Contractors and Sub Trades

Hosted By

BAEC Spring Training Bootcamp

Businesses Investing In This Event And Their Contractor Customers

Andersen Contractor Rewards

United Builders Supply

Andersen Windows Logo

Marketing help for contractors

Date: Thursday, April 10, 2014

Time: 4:00-6:30 PM

Location: Builders Association Learning Lab, 20 Hartford Road - Suite 28, Salem, CT 06420

Member Cost: $20/person

Non Member Cost: $30/person

Includes light refreshments and a great opportunity to network!

Registration required to attend

 Contractor Training Workshop


Choosing and Targeting
The Right Customers and Project Types for Your Business

Marketing for Contractors

Many remodelers and builders have come to realize that their businesses can no longer be all things to all people and that trying to do so makes it almost impossible to differentiate themselves in today’s marketplace.  If consumers can’t differentiate between businesses, they use price as their basis to choose a contractor.  Smart consumers don’t want generic.  They want different and many are using the Internet to find, research and prequalify which businesses they will work with.  And, if your business doesn’t have a quality web site that demonstrates your differences, visitors will move on to one that does.

Target Marketing for remodelers



By strategically targeting specific customer types and project types your business can benefit in many ways and create opportunities for increased profitability at the same time.  This half day workshop is designed to help you understand the many factors that you and your business can take into consideration if you want to successfully and profitably target, market to and attract a strategic niche.


Marketing for remodelersBy completing this class you will:

  • Discover how and why your business plan and exit strategy can help you identify your target customer and niche.
  • Learn powerful areas to explore and consider when identifying your target customer and niche
  • Understand the importance of developing your strategy before your tactics so your marketing differentiates your business.
  • Learn ways your marketing message can support your sales efforts.
  • Learn several highly effective marketing tactics already proven to work if you know your target.
  • Leave with a simple and cost effective strategy for creating a successful marketing campaign to attract your chosen target customer.
  • Inbound Marketing for Remodelers and buildersFind out how the Internet and your website can help the right prospects find you.
      • Learn how and why blogging can be one of the best ways to help targeted prospects find you!
  • Learn how to generate your own leads so you won’t need to work with or pay money out to Internet referral services for poor quality price sensitive leads.
  • Learn how to properly catch and release certain prospects so you will have the opportunity to catch them again at a later date and turn them into customers.
  • Learn how to predict, track and determine ROI.
      • Get a Sample Lead Sheet to use for incoming leads
  • Learn how to make improvements using what you learn from your marketing efforts over time.
  • Be able to identify what you can do yourself and where you will need help.


Registration is required to attend and space is limited!

Financial system for contractors