--- title: NRLA LBM EXPO, Understanding and Selling the Many Shades of Green, 2/8/13 description: Lumber dealers can take advantage of the exploding green building and renovation market by offering an increased selection of high-margin green products --- [![Shawn McCadden](https://www.shawnmccadden.com/hs-fs/hub/81069/file-1539748069.jpg)](https://www.shawnmccadden.com/) ### Planning and event of Convention? Need A Speaker? [![](http://no-cache.hubspot.com/cta/default/81069/8538ecc3-93e4-4539-83da-849ceb425007.png)](http://cta-redirect.hubspot.com/cta/redirect/81069/8538ecc3-93e4-4539-83da-849ceb425007) ### Comments about Shawn's Seminars *"Sales workshop you did last year was excellent.  It helped my sales.  By the way, using your training I learned last year, I'm up to $25,000 annual with Harvey Building Products."*   *"I thought the entire presentation was very well prepared.  I find his manner and speaking skills to be very compelling.  He obviously knows his subject and I appreciate his work.  It's definitely worth your while to spend a couple of hours to learn something and be encouraged."*   *"Dude, you rocked my world yesterday. It's like, "...wow, this man, Shawn, is giving exactly what I need to run my business, how come it took so long to find him...".  I look forward to staying in touch and being part of the world you are out here creating for mankind"  *   *“I’ve heard a lot of positive feedback on your presentation already.  We’ve had a few presentations this year that were good, and a few that were a bit ho-hum, and yours was just what we needed to perk up interest”*   *"Attending your seminar earlier today was like finding the key to a door I've been trying to unlock for a long time... and then having it swing open to reveal a room full of all the tools I need to survive and succeed.  I can't thank you enough"* # 2013 NRLA LBM EXPO Seminar with Shawn McCadden # ************Understanding and Selling******** # ********The Many Shades of Green ******** ******![NRLA Seminar](https://www.shawnmccadden.com/hs-fs/file-16113137-jpg/images/nrla_logo-wr.jpg?width=208&height=167&name=nrla_logo-wr.jpg) ** | ![NRLA EXPO Seminar](https://www.shawnmccadden.com/hs-fs/file-16113066-jpg/images/nrla_expo-wr.jpg)** ** | **Friday, February 8, 2013** **John B. Hynes Memorial Convention Center Boston, Mass.** **Sponsored by Penn Lumbermens Mutual Ins. Co.** **8:30 to 10:00AM ** **Includes Contenental Breakfast ** [![LBM EXPO Registration](https://www.shawnmccadden.com/hs-fs/file-16117579-jpg/images/register_now-wr.jpg?width=141&height=63&name=register_now-wr.jpg)](http://registration3.experientevent.com/showNRL131/Default.aspx?HTTPSProxyDetectIteration=2&HTTPSProxyDetectStamp=634931758040585194)** ** | | --- | --- | --- ## **Understanding and Selling the Many Shades of Green** ![The Many Shades of green](https://www.shawnmccadden.com/hs-fs/file-15759179-jpg/images/going_green-wr.jpg?width=175&height=131&name=going_green-wr.jpg)Green has started to become big business for many LBM dealers and it is **expected to get even bigger**.   As the economy improves more and more consumers will be looking to improve the energy efficiency of their homes, reduce utility costs,** protect the health of their families** and help protect the environment.  Lumber dealers can take advantage of the **exploding green building and renovation market** by offering an increased selection of **high-margin green products** and by educating their staff about the **green qualities of products** they already have on their shelves. ![Green is confusing](https://www.shawnmccadden.com/hs-fs/file-15760723-jpg/images/green_is_confusing-wr.jpg?width=330&height=198&name=green_is_confusing-wr.jpg) ### **Sounds easy right?  Not really. ** Unfortunately, if you ask 10 people what green is, you’ll get at least **10 different answers!**  So, how should lumber dealers and their staff respond to contractors or homeowners who ask for green products when these customers might not even know what they’re looking for?  **You need to know the questions to ask before you risk providing any answers!** ### **Learning objectives: By completing this class you will learn:** - Why what is green is different for each of us and how our definition is **driven by our values**. - Five different ways consumers are **motivated to go green.** - ![Choosing greem porducts to sell at LBM](https://www.shawnmccadden.com/hs-fs/file-16116812-jpg/images/questionmarks-wr.jpg)**How to choose green products** to put on your shelves and in your racks. - At least ten reasons LBM dealers and their contractor customers should take advantage of the **green opportunity.** - **Key words about green** and how to use them in conversations and on your web site. ### ****[**Register Now!**](http://registration3.experientevent.com/showNRL131/Default.aspx?HTTPSProxyDetectIteration=2&HTTPSProxyDetectStamp=634931758040585194) ### Subscribe to Shawn's Design/Builder's Blog - Get notified of new postings by Email ### NEW: Contractor and Remodeler Business Success Program Starts on February 5, 2013 [![](http://no-cache.hubspot.com/cta/default/81069/aa2232c6-f9a9-405b-a943-9bb349633dd6.png)](http://cta-redirect.hubspot.com/cta/redirect/81069/aa2232c6-f9a9-405b-a943-9bb349633dd6) ### Join Shawn McCadden's Mailing List ### "Made things easy and logical to understand." ### "Everything was great." *"Real life scenarios helps. Everything was clear and concise and to the point. It helps greatly that Shawn is teaching from experience. It restructures perspective and thinking. Mechanisms to help better manage a business"* *~Brad Rappeyea Dimensions North LTD. * ### Shawn Will Be Back Again at JLC Live in Providence RI, March 20-23, 2013 ![JLC LIVE Providence RI 2013](https://www.shawnmccadden.com/hs-fs/file-15768218-jpg/images/jlc_banner-wr.jpg?width=158&height=158&name=jlc_banner-wr.jpg)