--- title: RIBA, Targeting the Right Customers Boot Camp, 9/26/13 description: Contractor Boot Camp sponsored by United Builders Supply to help you successfully and profitably target, market to and attract a strategic niche. --- [![Shawn McCadden](https://www.shawnmccadden.com/hs-fs/hub/81069/file-1539748069.jpg)](https://www.shawnmccadden.com/) # RIBA Contractor and Remodeler Business Success Boot Camp Session #1 # **Marketing Boot Camp ** ## **Choosing and Targeting The Right Customers and Project Types for Your Business   ** ### **![Andersen Windows Boot Camp with Shawn McCadden](https://www.shawnmccadden.com/hs-fs/file-271773625-jpg/images/andersen_boot-camp-logo-wr.jpg?width=174&height=135&name=andersen_boot-camp-logo-wr.jpg)** ### **Note: This is Session #1 of a FREE 5-session Educational Boot Camp for Remodelers, Home Improvement Contractors, Sub Trades and Builders** ### ** ** ## **Brought To You By** **[![RIBA Boot Camps With Shawn McCadden](https://www.shawnmccadden.com/hs-fs/file-250383468-jpg/images/riba_logo-wr.jpg?width=331&height=119&name=riba_logo-wr.jpg)](https://ribuilders.org/) ** ## **This FREE Event Sponsored By** | [![United Builders Supply Contractor Seminar](https://www.shawnmccadden.com/hs-fs/file-251247062-jpg/images/ubs_logo-wr.jpg)](http://www.unitedbuilderssupply.com/MainSite/Store1/Content/SiteContent/1/Demo/home.aspx) | [![Andersen Windows Contractor Boot Camp](https://www.shawnmccadden.com/hs-fs/file-15729017-jpg/images/aw_logo.jpg?width=240&height=32&name=aw_logo.jpg)](http://www.andersenwindows.com/)  | [![Tyvel Parksite contractor event](https://www.shawnmccadden.com/hs-fs/file-249963324-jpg/images/tyvek__parksite_logo_(2)-wr.jpg?width=120&height=72&name=tyvek__parksite_logo_(2)-wr.jpg)](http://parksite.myeshowroom.com/search.asp?category=0&manufacturer=7321)   | | --- | --- | --- | | **![Marketing help for contractors](https://www.shawnmccadden.com/hs-fs/file-16130569-jpg/images/target_marketing-wr.jpg?width=241&height=240&name=target_marketing-wr.jpg) ** | **Date: Thursday, September 26, 2013** **Time: 4:30-7:00 PM** **Location: **Rhode Island Builders Association Office, 450 Veterans Memorial Parkway, #301, East Providence RI** ** **This workshop is FREE for members and non-members!** **Join us for refreshments and an opportunity to network after the Session.** **[Map and Directions](https://maps.google.com/maps?q=450+Veterans+Memorial+Pky+%23301,+East+Providence,+RI++02914) ** | | --- | --- | ### **![MA CSL Continuing Education Class](https://www.shawnmccadden.com/hs-fs/file-15772588-jpg/images/ma_dept_of_public_saftery_logo-wr.jpg?width=92&height=88&name=ma_dept_of_public_saftery_logo-wr.jpg)** ### ****This 2 hour session has been approved by the Massachusetts Board of Building Regulations and Standards for 2 credit hours towards Massachusetts Construction Supervisor License Continuing Education Requirements.  **Includes **one credit in the Business Practices category** and **one credit in the Elective category ******** ### ************** Course #CS-7501, Coordinator ID Number: CSL-CD-0075**  [![Contractor Training Workshop](https://www.shawnmccadden.com/hs-fs/file-16117638-jpg/images/register_today-wr.jpg?width=146&height=35&name=register_today-wr.jpg)](https://ribuilders.org/event/?event_id=5701#bf_calendarEvent_600) ## **Choosing and Targeting The Right Customers and Project Types for Your Business** ![Marketing for Contractors](https://www.shawnmccadden.com/hs-fs/file-15758536-jpg/images/generic_beer-wr.jpg?width=156&height=148&name=generic_beer-wr.jpg) Many remodelers and builders have come to realize that their **businesses can no longer be all things to all people** and that trying to do so makes it almost impossible to differentiate themselves in today’s marketplace.  If consumers can’t differentiate between businesses, they use price as their basis to choose a contractor.  **Smart consumers don’t want generic.**  They want different and many are using the Internet to find, research and prequalify which businesses they will work with.  And, if your business doesn’t have a **quality web site** that demonstrates your differences, visitors will move on to one that does. ![Target Marketing for remodelers](https://www.shawnmccadden.com/hs-fs/file-16130569-jpg/images/target_marketing-wr.jpg?width=172&height=172&name=target_marketing-wr.jpg)     By **[strategically targeting specific customer types and project types](https://www.shawnmccadden.com/the-design-builders-blog/bid/84815/You-Need-a-Target-Before-You-Can-Target-Your-Marketing)** your business can benefit in many ways and create opportunities for **increased profitability** at the same time.  This half day workshop is designed to help you understand the many factors that you and your business can take into consideration if you want to **successfully and profitably target,** market to and attract a strategic niche. ## ** ** ### **![Marketing for remodelers](https://www.shawnmccadden.com/hs-fs/file-16123042-jpg/images/shawn-session2.jpg?width=231&height=154&name=shawn-session2.jpg)By completing this class you will:** > - Discover how and why your business plan and **exit strategy** can help you identify your target customer and niche. > - Learn powerful areas to explore and consider when **[identifying your target customer and niche](https://www.shawnmccadden.com/the-design-builders-blog/bid/85223/Contractors-and-Remodelers-Decide-Your-Niche-and-Then-Go-Get-It)** > - Understand the importance of developing your strategy before your tactics so your marketing **differentiates your business.** > - Learn ways your marketing message can **support your sales efforts**. > - Learn several **highly effective marketing tactics** already proven to work if you know your target. > - Leave with a simple and **cost effective strategy** for creating a successful marketing campaign to attract your chosen target customer. > - ![Inbound Marketing for Remodelers and builders](https://www.shawnmccadden.com/hs-fs/file-15758740-jpg/images/get_found-wr1.jpg?width=156&height=146&name=get_found-wr1.jpg)Find out how the Internet and your website can **help the right prospects find you**. > - Learn how to generate your own leads so you won’t need to work with or pay money out to **Internet referral services **for** poor quality price sensitive leads.** > - Learn how to **properly catch and release certain prospects** so you will have the opportunity to catch them again at a later date and turn them into customers. > - Learn how to predict, track and determine **ROI**. > - Learn how to make improvements using what you learn from your marketing efforts over time. > - Be able to identify what you can do yourself and where you will need help. ## **Registration is required to attend and space is limited!** ## [![Financial system for contractors](https://www.shawnmccadden.com/hs-fs/file-16117579-jpg/images/register_now-wr.jpg)](https://ribuilders.org/event/?event_id=5701#bf_calendarEvent_600) ** ** ### Join Shawn McCadden's Mailing List ### "Made things easy and logical to understand." ### "Everything was great." *"Real life scenarios helps. Everything was clear and concise and to the point. It helps greatly that Shawn is teaching from experience. It restructures perspective and thinking. Mechanisms to help better manage a business"* *~Brad Rappeyea Dimensions North LTD. * ### Planning and Event or Convention? Need A Speaker? [![](http://no-cache.hubspot.com/cta/default/81069/8538ecc3-93e4-4539-83da-849ceb425007.png)](http://cta-redirect.hubspot.com/cta/redirect/81069/8538ecc3-93e4-4539-83da-849ceb425007) ### Subscribe to Shawn's Design/Builders Blog ### Comments about Shawn's Seminars *"Sales workshop you did last year was excellent.  It helped my sales.  By the way, using your training I learned last year, I'm up to $25,000 annual with Harvey Building Products."*   *"I thought the entire presentation was very well prepared.  I find his manner and speaking skills to be very compelling.  He obviously knows his subject and I appreciate his work.  It's definitely worth your while to spend a couple of hours to learn something and be encouraged."*   *"Dude, you rocked my world yesterday. It's like, "...wow, this man, Shawn, is giving exactly what I need to run my business, how come it took so long to find him...".  I look forward to staying in touch and being part of the world you are out here creating for mankind"  *   *“I’ve heard a lot of positive feedback on your presentation already.  We’ve had a few presentations this year that were good, and a few that were a bit ho-hum, and yours was just what we needed to perk up interest”*   *"Attending your seminar earlier today was like finding the key to a door I've been trying to unlock for a long time... and then having it swing open to reveal a room full of all the tools I need to survive and succeed.  I can't thank you enough"*