---
title: MA CSL Renewal Class, Marketing, Websites & Selling, 12/19/13
description: MA CSL CEU Class in Leominster MA will introduce you and your business to new ways of looking at marketing and sales to attract the right customers
---

[![Shawn McCadden](https://www.shawnmccadden.com/hs-fs/hub/81069/file-1539748069.jpg)](https://www.shawnmccadden.com/)

# December 19, 2013 Leominster MA CSL Continuing Education Class This Class Good For 6 Credits

 

# ****Choosing, Marketing and Selling To The Right Customers For Your Contracting Business** **

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| [![MAKI Lumber MA CSL Class](https://www.shawnmccadden.com/hs-fs/file-377978216-jpg/images/maki-logo-wr.jpg?width=163&height=143&name=maki-logo-wr.jpg)](http://www.makibuildingcenters.com/) | ![The Contractor Coaching Partnership](https://www.shawnmccadden.com/hs-fs/file-27786334-jpg/images/tccp-wr.jpg?width=249&height=117&name=tccp-wr.jpg) |
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# **Sponsored By MAKI Building Centers **

# **Brought To You By Shawn McCadden And The Contractor Coaching Partnership**

| <http://www.ashinewengland.com/> ![CSL renewal classes at National Lumber](https://www.shawnmccadden.com/hs-fs/file-16130569-jpg/images/target_marketing-wr.jpg?width=254&height=253&name=target_marketing-wr.jpg) | **Thursday, December 19, 2013** **********Fidelity Bank, 9 Leominster Exchange, Leominster, MA ******** ** **All Day Workshop: 8AM - 3PM** **Coffee, Pastries and Lunch Included! ** **Cost $179.00/person for one day 6 Credit Class.** **Note: Pair this class with another full day class and get 12 credits for just $295.00! ** **This one day class produces 6 CEU's in the Business Practices Category** **Class #CS7805, Coordinator #CD0078****** **Instructor: Shawn McCadden ** |
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### **This Course is for Contractors Looking to Get in Front of the Right Customers So They Can Sell More Jobs and Make More Money!**

### [![Harvey trade show seminars registration](https://www.shawnmccadden.com/hs-fs/file-16117579-jpg/images/register_now-wr.jpg?width=224&height=100&name=register_now-wr.jpg)](https://www.thecontractorcoachingpartnership.com/mass-csl/csl/ceu-training-12/19-and-12/20/13-leominster/)

## ****Choosing, Marketing and Selling To The Right Customers For Your Contracting Business****

### **Course Description: **

![Marketing Ideas for Contractors](https://www.shawnmccadden.com/hs-fs/file-16138530-jpg/images/who-wr.jpg?width=152&height=114&name=who-wr.jpg)

 

Contractors who are **successful at selling at higher prices** have learned how to purposely **differentiate their businesses from their competition.**  They have also learned how to market those differences so they **attract the right prospects**. Then, by prequalify their leads, they **avoid wasting valuable time** and successfully **turn the right prospects into customers.**

By strategically **targeting specific customer types and project types** your business can benefit in many ways and **increase profitability** at the same time. This workshop is designed to help you understand the many factors that you and your business can take into consideration if you want to **successfully and profitably target, market to and attract a strategic niche.**

![Contractor website](https://www.shawnmccadden.com/hs-fs/file-27701554-jpg/images/good_web_design-wr.jpg?width=200&height=150&name=good_web_design-wr.jpg)Every remodeling business can benefit from **a well done website** if it wants good customers to find and buy from it for **reasons other than price.**   If you have been putting off doing a website for your business because you have **no idea where to start**, this workshop is for you.  Don’t worry if you **don’t know what SEO means** or you don’t know the difference between HTML and a URL.  This will be a **down to earth presentation** using language and** examples every contractor will understand. **

### **By Attending This Class You Will:**

> - Discover how and why your business plan and exit strategy can **help you identify your target customer and niche.**
> - ![Contractor sales training](https://www.shawnmccadden.com/hs-fs/file-16141829-jpg/images/writing_the_order-wr.jpg?width=187&height=126&name=writing_the_order-wr.jpg)Learn how to be **strategic about the customers you serve** and the projects types you sell.
> - Learn the **three things every sales professional must know** about a prospect before offering any solutions or a price.
> - Discover how to use the psychology of sales to **reduce your prospect’s reliance on price** when selecting their contractor.
> - Learn how to **shorten the sales cycle** and **close more sales** at the same time.
> - Leave with at least 6 big picture considerations for creating a successful **marketing plan to attract your chosen target**.
> - Learn several highly effective **marketing tactics already proven to work**; if you know your target.
> - ![Marketing for contractors](https://www.shawnmccadden.com/hs-fs/file-27785921-jpg/images/magnetic_marketing-wr.jpg?width=195&height=151&name=magnetic_marketing-wr.jpg)Find out how the internet and your website can **help the right prospects find you** and your business.
> - Learn what you need to know and consider **before going forward with your website.**
> - **See how easy it can be** to maintain and add to your web site if you **have the right tools**
> - Learn how to get the right people to **find your website and tell others about it.**
> - Learn to identify **what you can and should do yourself** and where you will need help.
> - Learn how to turn qualified prospects into **repeat and referring customers** who value what you offer and how you deliver their solution.
> 
>  ![Contractor Seminar](https://www.shawnmccadden.com/hs-fs/file-26551250-jpg/images/contractor_training-wr.jpg?width=560&height=133&name=contractor_training-wr.jpg)

### ** Registration required to attend**[![Harvey trade show seminars registration](https://www.shawnmccadden.com/hs-fs/file-16117579-jpg/images/register_now-wr.jpg?width=224&height=100&name=register_now-wr.jpg)](https://www.thecontractorcoachingpartnership.com/mass-csl/csl/ceu-training-12/19-and-12/20/13-leominster/)

### Not Sure Of Your True Labor Costs?

[![Burdened cost of labor worksheet](https://www.shawnmccadden.com/hs-fs/file-15770587-jpg/images/labor_worksheet_button-wr.jpg?width=196&height=144&name=labor_worksheet_button-wr.jpg)](https://www.shawnmccadden.com/Request-Shawns-Free-Excel-Burdened-Cost-of-Labor-Template/)

### Struggling With Your Current Method Of Estimating?

[![Excel Estimating Template](https://www.shawnmccadden.com/hs-fs/file-15754478-jpg/images/estimate_template_button-wr.jpg?width=193&height=128&name=estimate_template_button-wr.jpg)](https://www.shawnmccadden.com/request-shawns-excel-estimating-template/)

### Planning an event or Convention? Need A Speaker?

[![](http://no-cache.hubspot.com/cta/default/81069/8538ecc3-93e4-4539-83da-849ceb425007.png)](http://cta-redirect.hubspot.com/cta/redirect/81069/8538ecc3-93e4-4539-83da-849ceb425007)

### Comments about Shawn's Seminars

*"Sales workshop you did last year was excellent.  It helped my sales.  By the way, using your training I learned last year, I'm up to $25,000 annual with Harvey Building Products."*

 

*"I thought the entire presentation was very well prepared.  I find his manner and speaking skills to be very compelling.  He obviously knows his subject and I appreciate his work.  It's definitely worth your while to spend a couple of hours to learn something and be encouraged."*

 

*"Dude, you rocked my world yesterday. It's like, "...wow, this man, Shawn, is giving exactly what I need to run my business, how come it took so long to find him...".  I look forward to staying in touch and being part of the world you are out here creating for mankind"  *

 

*“I’ve heard a lot of positive feedback on your presentation already.  We’ve had a few presentations this year that were good, and a few that were a bit ho-hum, and yours was just what we needed to perk up interest”*

 

*"Attending your seminar earlier today was like finding the key to a door I've been trying to unlock for a long time... and then having it swing open to reveal a room full of all the tools I need to survive and succeed.  I can't thank you enough"*

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