---
title: Remodeling Show, Targeting the Right Customers for Your Business,10/16/13
description: Seminar to help you successfully and profitably target, market to and attract a strategic niche.
---

[![Shawn McCadden](https://www.shawnmccadden.com/hs-fs/hub/81069/file-1539748069.jpg)](https://www.shawnmccadden.com/)

# Remodeling Show Bravo Boot Camp 2013, Chicago IL

## **Choosing and Targeting The Right Customers and Project Types for Your Business   **

### **This is Session #1 of the Remodeling Show Bravo Boot Camp To be held on October 16 and 17, 2013 **

| <http://www.ashinewengland.com/> # **Remodeling Show 2013** ![Remodeling Show 2013 seminars](https://www.shawnmccadden.com/hs-fs/file-297102328-jpg/images/remodeling-show-logo-wr.jpg?width=192&height=184&name=remodeling-show-logo-wr.jpg)** ** | **Session #1 of the Bravo Boot Camp** **Date: Wednesday, October 16, 2013** **Time:  8:00 - 9:30 AM ** **Location: Lakeside Center at McCormick Place, Chicago IL** **[Click here for more information ](http://www.remodelingshow.com/attendee/conference/business-skills-boot-camps.aspx)** **[Click here to register!](http://www.remodelingshow.com/attendee/registration.aspx) ** |
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### ![Remodeling Show Seminars with Shawn McCadden](https://www.shawnmccadden.com/hs-fs/file-16130569-jpg/images/target_marketing-wr.jpg?width=154&height=154&name=target_marketing-wr.jpg)**Class description:**

**By strategically targeting specific customer types and project types your business can benefit in many ways and increase profitability at the same time.**

**This class is designed to help you understand the many factors that you and your business can take into consideration if you want to successfully and profitably target, market to and prequalify the right prospects for your business.**

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### ****By completing this class you will:** **

### **![Marketing for remodelers](https://www.shawnmccadden.com/hs-fs/file-16123042-jpg/images/shawn-session2.jpg?width=231&height=154&name=shawn-session2.jpg)**

> - **Learn several powerful areas to explore and consider when identifying your target customer and niche**
> - **Learn how to help prospects prequalify themselves so the right ones will call you and the wrong ones will not waste your time.**
> - **Leave with at least 6 big picture considerations for creating a successful marketing plan to attract and prequalify your chosen target.**

### **Thinking about figuring all this out on your own?** 

If you and your business have the ability, the time and the money to learn all this stuff on your own check out this list of **[Five Great Books for Remodeling Business Owners](https://www.shawnmccadden.com/the-design-builders-blog/bid/84892/Five-Great-Books-for-Remodeling-Business-Owners)****.**

### **Rather work one-on-one with a coach to help you?**

**[Contact Shawn](mailto:shawn@shawnmccadden.com?subject=Consulting%20and%20Coaching%20)** to find out how he helps remodelers and other construction related businesses all over the country achieve the business and personal results they desire.  If you're **[not earning and keeping enough money for your retirement](https://www.shawnmccadden.com/the-design-builders-blog/bid/78956/Harsh-Realities-About-Retirement-for-Remodelers-and-Their-Employees)** yet he can help you change things.**  
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### Join Shawn McCadden's Mailing List

### "Made things easy and logical to understand."

### "Everything was great."

*"Real life scenarios helps. Everything was clear and concise and to the point. It helps greatly that Shawn is teaching from experience. It restructures perspective and thinking. Mechanisms to help better manage a business"*

*~Brad Rappeyea  
 Dimensions North LTD. *

### Planning and Event or Convention? Need A Speaker?

[![](http://no-cache.hubspot.com/cta/default/81069/8538ecc3-93e4-4539-83da-849ceb425007.png)](http://cta-redirect.hubspot.com/cta/redirect/81069/8538ecc3-93e4-4539-83da-849ceb425007)

### Subscribe to Shawn's Design/Builders Blog

### Comments about Shawn's Seminars

*"Sales workshop you did last year was excellent.  It helped my sales.  By the way, using your training I learned last year, I'm up to $25,000 annual with Harvey Building Products."*

 

*"I thought the entire presentation was very well prepared.  I find his manner and speaking skills to be very compelling.  He obviously knows his subject and I appreciate his work.  It's definitely worth your while to spend a couple of hours to learn something and be encouraged."*

 

*"Dude, you rocked my world yesterday. It's like, "...wow, this man, Shawn, is giving exactly what I need to run my business, how come it took so long to find him...".  I look forward to staying in touch and being part of the world you are out here creating for mankind"  *

 

*“I’ve heard a lot of positive feedback on your presentation already.  We’ve had a few presentations this year that were good, and a few that were a bit ho-hum, and yours was just what we needed to perk up interest”*

 

*"Attending your seminar earlier today was like finding the key to a door I've been trying to unlock for a long time... and then having it swing open to reveal a room full of all the tools I need to survive and succeed.  I can't thank you enough"*