Shawn McCadden Presents a Full Day Business Seminar for Snow and Jones Customers
Posted by Shawn McCadden on Wed, Mar 17, 2010 @ 07:28 PM
Business Power Tools: Building a Strong Foundation for Profitability
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Thanks to Snow and Jones and Weil McLain for making this Seminar possible!


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Tuesday March 16, 2010
Location: Hilton Garden Inn, 5 Home Depot Dr. Plymouth, MA Right off Exit 5 on Rt. 3
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This seminar was attended by plumbers, HVAC contractors, builders, remodelers and others looking to improve their businesses.
Click here to find a Snow and Jones location near you
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Mike Toal and Danielle Jones of Snow and Jones |

Attendees really enjoyed the breakout discussions |
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Thanks to Snow and Jones for inviting me to present this seminar for their clients. Danielle Jones shared with me that many of their clients had expressed interest in business education to help them weather the business challenges they were experiencing. Danielle and I worked out a curriculum that would address her customer's needs now, but also help prepare them and their businesses for the eventual economic recovery.
One of my goals for the day was to personalize my presentation to the attendees needs. When asked at the beginning of the seminar what they hoped I could help them with, attendees gave me the following list:
- 1. Cause more sales to happen
- 2. Make more Money
- 3. Improve efficiency
- 4. Get an edge on the competition
- 5. Cause new behaviors
- 6. Improve marketing and close ratios
- 7. Insight on cross training
- 8. Time management
Attendees said we did a good job addressing their list. Here are a few comments shared by the attendees on the post seminar survey:
"Excellent. Gives a realistic approach to track financials for the small business owner" Matt Nelson, South Shore Heating & Cooling
"I don't attend many of these seminars, but the material answered what needs to be implemented to make my business more successful" Robert MacNeill., Old Colony Mechanical, Inc.
"Shawn reinforced the procedures we use daily on estimating and how we relate to customers. Marketing strategy changed my ideas for OCMI" Andrea MacNeill, Old Colony Mechanical, Inc.
"Shawn is a very passionate speaker. The breakout sessions worked well" Steve Conneen, Snow and Jones
"Taught us - Know your costs. This will give you the conviction to sell at the price you need." Phil Cronin, Coastal Restoration
"Good Pace - Interactive activities - helped me see where we are on track and help me set new goals to work on. Liked that it encouraged more people to get onboard running professional companies" Allison Guido, Almar Building
"Good examples, very interactive. Excellent if you are looking to grow and improve your business." Danielle Jones, Snow and Jones
Click Here to Request a Copy of the Seminar Handout
Click Here to Request the Spreadsheets Offered at the Seminar
Program Description:
This fun full-day program will focus on the core business systems that are the foundation of strategic planning for your company's success and profitability. It will include systems for financial operations, marketing, design, sales, personnel, production, and communications. Shawn McCadden will discuss how operational systems interrelate to work toward an improved bottom line. Plus, he will cover the development of a business budget and business planning concepts. You'll learn how to determine the burdened cost of labor and what markup to use to get a return on investment. This intensive program will include lecture, discussion, and breakout times to help attendees discover what options they and their businesses have for operational improvement, future growth, and financial profitability.
Learning objectives: By completing this class you will be able to:
- Explore the systems for each core area of your business, including marketing, design, sales, financial operations, personnel, production and communication
- Learn budgeting and planning concepts
- Learn to determine the burdened cost of labor and what markup to use to get a return on investment
- Consider your options for operational improvement for future growth and financial profitability